liaise with teams such as sales, design and marketing to create design themes and plans, often months in advance, including showroom displays, signage, online and pricing concepts.
Conduct research on current and future trends in design and lifestyle, and associate it to target market features.
Meet with branch, sales managers and retail managers to discuss sales strategies.
identify and source props, fabrics, hardware and lighting.
Maintain a budget and negotiate with suppliers of visual materials.
Work with architectural features of showrooms to maximize the available space.
Use artistic skills or computer-aided design (CAD) packages, such as AutoCAD, Hockshop or Adobe Creative Suite, to create visuals and plans.
Create visual merchandising packs to communicate visual guidelines including layout principles, visual dressings and signage - usually applies to those based in a head office.
visit branches and train sales teams in-store visual merchandising techniques and concepts
assemble or dismantle visual displays in windows or in-store.
carry out comp (comparison) shops to maintain awareness of other retailers visual merchandising concepts.
lead and motivate teams to complete displays to tight deadlines.
seek feedback from colleagues and customers on the visual impact of displays and of the changes implemented.?
