Responsible for managing the market Visual Merchandising, store team, and Partner VM?s to deliver effective and commercial visual standards, including store layouts in line with brand guidelines
To provide direction & coaching prioritizing results in key focus areas for the business ensuring VM is a profit contributor
Key Responsibilities:
Lead, manage and develop team to ensure harmonious and productive team
Work cross functionally with other teams and functions to ensure the efficient implementation of visual initiatives
Maintain a high level of presence within the market (80% of time) based on an agreed travel plan, prioritizing Trade Zones in key cities
Provide regular visits to the market based on the agreed door priority list & travel plan frequency with regular hands in coaching and guidance to in store teams. Conducting visits in a consistent way & feeding back findings to stakeholders as per agreed process & taking the required VM actions
Implement processes and procedures to deliver best practice across all stores in area of responsibility
Train and develop store teams and partner VMs on exemplary brand visual standards across all VM modules as per the annual plan
Ensure that the Partner VM Delivery Team is adequately servicing their market & providing the VM hands on support required to the priority doors
Feedback to line manager amendment to visuals or guidelines due to local market requirements
Feedback to line manager visual trends within the sporting goods industry & competitors
Implement relevant VM projects and initiatives & provide feedback to line manager
Ensure all guidelines & in season updates within market have been delivered with excellence
Ensure adequate remote support is provided for the opening of doors on market that don?t fall into the priority door list
Work with stakeholders to implement plans for new market entry, new store openings & challenging stores
Be onsite for the physical opening of key doors agreed by the business
Provide information required to support GTM process
Support showroom preparation and execution
Adapt visit approaches to meet the needs of the door / customer; identifying in season updates & drive solutions that can scale consistently for LENA
Prepare monthly / weekly activity schedules for area of responsibility according to the overall visual plan, incorporating ad hoc events where necessary
Review delivery of visual & brand activities in area of responsibility against schedules feeding back to the relevant stakeholders where necessary
Action distribution of visual materials to stores in area of responsibility with planning function
Provide line manager & stakeholders with feedback on the quality of ISC in store
Ensure brand proposition is integrated into all visual activity
Support VM peer group where required
Contribute to the sharing of best practice within LENA
Adhere to all company policies, procedures
KPIs:
NPS
VM Compliance
Commercial performance
Stakeholder visit feedback
Regular, measurable field training sessions
Door visit hit rate
Focused door list & effective store visit to reflect the needs of the business on a priority basis
World class & timely delivery of new door openings
Key Relationships:
Channel Teams
Store teams & Customers
Brand Team
Store Development
VM Team GCC & LENA
Key Partners & Accounts
Product Team
Knowledge, Skills and Abilities:
VM management with stores across a large territory
Ability to coach and train teams
High volume store opening
Experience of working with wholesale accounts whilst working for an over-arching brand
English fluency required
French & Arabic desired
Requisite Education and Experience / Minimum Qualifications:
University degree in Business or Marketing or Visual Merchandising equivalent
Minimum of 2 years progressive work experience in Retail, specifically Visual Merchandising
2 years? experience within an area VM position or similar
