| Job Location | Cairo, Egypt |
| Education | Not Mentioned |
| Salary | Not Mentioned |
| Industry | Other Business Support Services |
| Functional Area | Not Mentioned |
As the Product Marketing Manager for Systems you will:Owner and developer of annual marketing plan with quarterly refresh based on regional direction and local business priorities, and control outcome by partnering with other teamsDeliver unique/compelling point of views (POVs), strategic messaging and leadership proof points improving the BUs market position, competitive advantage and business results.Set market position: Use knowledge to spot and articulate the market segments to pursue based on Global direction and local prioritiesAcquire deep insight into the local markets with respect to customers, trends and competition. Identify together with market analysts preferred routes to acquire different types of segments of clientsCoach local marketing contacts to optimize results.Be a subject matter expert and evangelist for the product through social media amplificationApply deep buyer behavior expertise to orchestrate and manage the delivery of an exceptional client engagement experience end-to-end encompassing buyer journey, content narrative and collaborate with the Campaign Manager in order to align the needed tactics to the target audienceUnderstand the Business Partners ecosystem and stay informed about the latest development. Partner with key vendors in order to ensure an aligned and compelling message towards IBM customersPartner with regional sales teams to Identify preferred routes to acquire different types of segments of clients, continuously optimize marketing execution and business results. Build strong relationship with IBM internal stakeholders (e.g., sales) to not only seek regular feedback on the performance of the programs but also to stay close to the needs of the specific client segmentsShares best practice within the MSC and is involved in their peer?s education and in the development of the practice.
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