| Job Location | Cairo, Egypt |
| Education | Not Mentioned |
| Salary | Not Mentioned |
| Industry | Hospitality & Accomodation |
| Functional Area | Not Mentioned |
Create, implement, optimize and manage pay per click, Google Display Network (GDN), Bing/Yahoo Ads, Mobile Ads, display and DoubleClick. Perform day to day campaign activities Paid Search (PPC) campaigns, including bid management, budget allocation, forecasting, performance monitoring, campaign expansion and continually identify opportunities to make measurable improvements through the following components: Ad copy, Keyword research, testing, and analysis, Bid management and A/B testing Create and manage all our in house remarketing campaign and coordinate with our 3rd party tools to ensure the best performance Verifies quality and appropriateness of ad placement in search engine site networks. Identify and utilize successful bidding strategies and effective keyword management on pay per click search engines to hit target acquisitions volume goals and efficiency metrics (e.g., CPA, CPL, etc.) Monitor and review weekly performance reports on KPIs including but not limited to impression rate, CTR, conversion rate, conversions, CPA, cost, and cost per click Monitor the marketplace, competitive landscape, industry trends, and third party data sources to constantly identify new marketing opportunities Work closely with and report to the Digital Marketing Manager. Active monitoring and sharing of industry news, online marketing trends, industry tools, and internal cross team key learnings often on the fly at the client s request
Keyskills :
Marketing SEM
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