Conducts Market research and competitive analysis and understands the reasons customers purchase products Gathers, manages, and prioritizes market/customer requirements Ensures/tracks business cases and customer satisfaction goals are met by communicating closely with engineering, sales, marketing, and support Can act as Business domain subject matter expert Develops positioning for the product and put the product growth plan Reviews MVP/Prototypes/Release plans/ Release notes and ensure they meet and align to the product roadmap Sets the OKRs/KPIs for measuring the product/features success Puts Integration and Launch plans together with the tech team Defines the Customer and User personas and understands their needs Reviews and direct/align User Journeys and User story maps Agile project planning