National_IKEA Food & Beverage Manager

Job Description

ROLE PURPOSE:ÿResponsible for IKEA Restaurant & Caf‚, SFM & Bistro and Co-workers restaurant as a separate profit center in the store, accountable for the profit and loss of this business unit, and responsible for achieving the budget goals set by the store manager. Ensure achieving the customer satisfaction goals set by the store manager (measured by IKEA Brand Capital and CSI) and support the co-workers so that they make it possible for IKEA store visitors to take a natural break in their shopping for a tasty and nourishing meal, at a competitive price, in pleasant and relaxing surroundings with a taste of Sweden.ÿKEY ROLE-SPECIFIC ACCOUNTABILITIES:ÿ

• Together with his team, contribute actively in the development and implementation of a clear IKEA Food action plan for the store using the store business plan and country business plan.
• Actively implement the range matrix (global and national) by securing quality and availability.
• Serve high-volume dishes that suit the taste of the many people on the local market.
• Secure an irresistible food offer by ensuring we give customers an appealing range presentation.
• Actively learn about their content, origins, preparation and other benefits. Share this knowledge with SMT & colleagues.
• Ensure that IFB team know the top-selling products, 3 Aces and 1 King, and that they are available and clearly communicated and displayed at all times and work to promote alternative products when these are unavailable.
• During unexpectedly quiet times, initiate commercial activities that attract store visitors and increase the take-up rate, or take other actions to secure productivity.
• Co-operate with the Stores Kitchen Managers & Kitchen Production Seniors to enhance Swedishness and the link between the IKEA Restaurant & Caf‚ and the Swedish Food Market when appropriate.
• Have relevant knowledge of the competition on the market & use this information to initiate immediate action as needed, e.g. secure a substantial price distance.
• Create awareness of IKEA Food as the most important in-store marketing tool for maximising the IKEA store?s sales potential.
• Be responsible for maximizing sales through commercial and operational excellence
• Ensure that the store is locally relevant throughout the different sales channels by acting on insights from the local market potential and collaborating with the team and other functions in order to attract visitors
• Ensure IKEA Food financial results according to unit, national and global frames
• Contribute to the creation and implementation of unit yearly action plan
• Ensure an open and welcoming customer area with a distinct Swedish profile and style that meets the many different needs of your visitors
• Ensure health and safety of visitors and co-workers. Meet all local standards and regulations and exceeds the HACCAP standards
• Ensure that the IKEA co-worker restaurant is a pleasant and relaxing environment that offers self-serve of a range of nourishing meals based on the local food culture at a low price
• Ensure that the IKEA Bistro has convenient food and beverages to visitors leaving the store at affordable prices to enhance the low-price profile of the IKEA store
• Maintain basic knowledge of the local restaurant market and in-depth knowledge of the competition on the market in order to determine short- and long-term goals & especially to secure the low-price concept
• Be responsible for the external marketing of IKEA Food & Beverages
• Contribute to the overall business success of the store as a member of the steering group
• Lead and coach the store to optimize and develop the IKEA Retail Food business, considering the IKEA brand position, strategies, legal compliance and people and planet positive in all IKEA touchpoints as well as promoting IKEA as a great place to work
• Achieve growth and sustained long-term profitability while keeping the customers in focus.

Keyskills :