Develop and implement effective sales strategies by achieving companys overall sales target on assigned chains via close supervision and direct working relationship with sales team members and cross functional team.
Establish productive and professional relationships with key personnel in assigned customer accounts.
Monitor and analyses sales performance of local key accounts and suggest improvements.
Manage sales team objectives, promote teamwork and continuously motivates the team to deliver overall team mission and goals.
Prepare and conduct any annual negotiations. Supervise other types of negotiation (new products, shelf management and to ensure timely resolution.
Monitor 5Ps execution performance (availability, pricing and share of shelf) and ensure issues are quickly resolved by the team.
Meets Modern Trade sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions .
Develop & Implements the route-to-market (RTM) strategy to achieve RTM objectives.
Achieve brands objectives to maximize consumer off take.
Owns the development and coaching of the field sales team in line with company standards to ensure growing a competent team that would support the execution of sales plans and strategy.
Deliver Modern Trade strategy KPI?s (reach, assortment, volumes, customer service standards, growth) in all accounts as well.
Monitor Modern Trade market dynamics and feedback the commercial organization to respond to the change.
