Marketing Manager MENA

Job Description

Marketing Manager - MENA* Maadi City Center Entrance, Cairo, El-Basatin Sharkeya, Egypt * Full-timeCompany DescriptionCompany DescriptionTaylor & Francis are looking for a Marketing Manager - MENA to join our Researcher Services, Journals Marketing Department. This role will work closely both with colleagues in MENA and our wider marketing team to drive the growth of our business in the region, with a particular focus on increasing article submissions to our journals from researchers. This is an exciting challenge working in a key growth area for our business. You will be required to implement and evolve our B2C marketing strategies for MENA, ensuring our marketing effectively reaches both our existing customers and new audiences. You will work closely with our established partners in the region to improve our marketing outputs and ensure we?re taking advantage of every opportunity to reach our target audience. You will become a key voice in our growing MENA team ? reporting both on planned campaigns and the impact of marketing activities to the wider organization. This role is based in our Cairo office. Domestic and international travel may sometimes be expected.Closing date - 9th August 2022We are looking for someone who can expertly contribute to marketing business planning and delivery within the MENA region based on corporate priorities and business opportunities. This includes working with colleagues from our Commercial team and the wider EMENA Marketing group to align our marketing strategy to growth opportunities and develop our marketing capability within the region.What you will be doing:* Manage the development and roll out of our marketing strategy in the MENA region, focusing particularly on B2C marketing targeting researcher communities to drive submissions of journal articles. * Work alongside our Commercial team to manage our key customers in the region, ensuring our joint goals are met. * Plan, implement, report on, and adapt activities to meet an agreed set of commercial objectives and KPIs (submissions, revenue, MQLs, etc.) and within agreed timelines and budgets. * Manage our annual budget for marketing in MENA. Develop and track key performance metrics and report on ROI. * Optimize and continuously refine multi-channel campaigns and feed them into the team/departmental strategy. * Contribute to the development of best practice within MENA, advising and making recommendations as required. * Contribute to the tactical implementation of key activities, working with other members of the EMENA marketing team as required. * Undertake and support market research to understand customer, competitor, and industry developments; Use feedback voice of the customer to influence strategy across the wider Marketing team. * Contribute ideas for, and feedback on, potential new products and/or services. * Maintain reports, budgets, trackers as required, analysing performance of campaigns, services and activities carried out. * Periodic travel to professional development training, conferences, and exhibitions and/or carry out other customer-facing activities, reporting back as required. * Contribute to driving a culture of high-performance and continuous improvement across the larger marketing team.QualificationsKnowledge and QualificationsThe ideal candidate will have:* Experience of planning, delivering, and reporting on strategic marketing activities that drive organizational growth in the MENA region.* A high degree of understanding of market conditions and commercial opportunities.* Ability to manage own time and set own priorities * Excellent relationship building, influencing, and networking skills * Dedication to learning and self-developmentSkills and Behaviours Required* A clear focus on delivering commercial value* Ability to gather and analyse customer and market data from multiple sources and make effective decisions based on it; Able to effectively present information to a variety of stakeholders * Strong communication skills; Works collaboratively with others to build strong partnerships, both internally and externally* Uses ROI calculations to justify, manage, and approve expenditure and investmentAdditional InformationYou must have the right to live and work in Egypt. This role is based in our office in Cairo and will involve quarterly visits to Taylor & Francis headquarters in the UK. Frequent travel across the MENA territory will also be requiredAt Taylor & Francis we care about our colleagues, promoting work-life balance, wellbeing and flexible working. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about.Taylor & Francis Group an Informa BusinessInforma is a leading academic publishing, business intelligence, knowledge and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100. We know that sometimes the perfect candidate doesnt exist, and that people can be put off applying for a job if they dont fit all the requirements. If youre excited about working for us and have most of the skills or experience were looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, colour, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, citizenship, or other protected characteristics under local law. This role may also be available on a flexible working or part time basis ? please ask the Talent Acquisition team for more information. To find out more about our business and the great career opportunities please go to our Careers Site: Marketing Manager - MENA * Maadi City Center Entrance, Cairo, El-Basatin Sharkeya, Egypt * Full-time

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