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Marketing Manager

5.00 to 15.00 Years   Cairo, Egypt   17 Mar, 2022
Job LocationCairo, Egypt
EducationBachelor's degree / higher diploma
SalaryNot Mentioned
IndustryManagement Consulting
Functional AreaNot Mentioned

Job Description

The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. the perfect candidate will hold a strong marketing background with excellent communication skills and attention to detail.Responsibilities

  • Establishing, defining and ensuring individual team members and departmental KPIs are met
  • Providing effective strategic and executional guidance to the marketing team to ensure both departmental and company objectives are met
  • Developing short and long-term strategies that help build & strengthen brand equity
  • Working closely with Bakkah growth team to ensure effective distribution of relevant online initiatives
  • Conducting thorough research (both local and global) that sheds insights on the correct marketing focus (target audience, touchpoints, growth, partnerships, 3rd party tools, etc.) that will allow Bakkah Marketing Department to continually meet and exceed departmental goals
  • Optimizing budgets across channels and initiatives
  • Building and improving scalable marketing processes across departments
  • Devising effective content strategies that help build brand awareness and drive to successful conversion rates
  • Owning the process of identifying and leveraging both online and offline traction channels that deliver upon predefined KPIs
  • Balancing between long term campaigns that build brand equity and short-term deliverables of driving leads at solid conversion rates
  • Devising effective emailer campaigns that help build brand awareness and drive to successful conversions
  • Building and improving upon re-engagement & nurturing funnels targeted towards acquired/lost leads
  • Generating monthly and quarterly reports that arm the company with relevant data to better analyze, improve upon and execute marketing initiatives
  • Supporting the Sales Team in current inbound and outbound marketing activities
  • Identifying and utilizing outsourced services in the planning and implementation of PR driven initiatives such as events, networking sessions and sponsorships
  • Managing agencies to ideate & activate initiatives such as online and offline branding campaigns
  • Ensuring Bakkah brand identity is adhered to throughout the entire organization
  • Supervising and enhancing the brand social media channels
Qualifications
  • Bachelors degree or equivalent experience
  • Minimum 6+ years of relevant marketing experience
  • Previous experience in managing consulting industry

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