Marketing Enabler

Job Description

The PositionSummaryAs a Marketing Enabler, your mission is to work with Patient Journey Partners (PJPs) and Healthcare System Partners (HSPs) through value creation with delivering meaningful benefits ? to patients, the business, or to external stakeholders and health systems. Value can be added in various ways e.g. through product innovation, treatment pathway design, a new patient service, technologies/capabilities that improve operational efficiency, global knowledge sharing or external collaboration.You report directly to the Marketing and Digital Chapter Head.Your Responsibilities:

• You will develop specific marketing strategies for therapeutic areas within the organization working together cross-functionally with Medical and Access Enablers
• Working beyond the local organization,you will align and collaborate with broader networks, provide support to global networks and other affiliates and will be accountable for ensuring collaboration with the networks and local enablers to identify new opportunities, initiatives and solutions to answer stakeholder needs and to drive value for the patients.
• By overseeing the patient journey in its entirety, act as a system thinker with the ability to identify shared purpose among stakeholders and contribute to creating value to the patient journey through supporting and enabling the PJPs in implementing successful projects for the ecosystem in line with Roche Code of Conduct and principles
• You will interpret and translate scientific data into commercial implications, analyze data and make strategic recommendations. You will provide marketing insight and direction to optimize new product launches, monitor budget and expenditures
• You will participate in national and international congresses, scientific meetings and global implementation/update meetings for keeping your knowledge updated for commercialization strategies
• Prepare and update the training materials and provide internal education and training programs to the customer engagement teams and to other enabler roles in the affiliate when necessary
• Act as marketing expert for generating mar-com strategies working together with the communication department. Support the PJPs in setting the Therapeutic Area or other communication strategy and creation/adaptation of local Therapeutic Area messages, materials and communication content for digital platforms
• Act as marketing expert for effective digital communications, leveraging digital channels and tools. Focus on building digital capabilities internally and externally to provide meaningful customer experiences that add value to patients collaborating closely with the Digital team
• Act as marketing expert ensuring continuous sales and logistics forecasting working closely with PJPs and Finance team

Who You Are

• You have 3+ Years of proven marketing experience in marketing/product management or digital marketing is highly desirable within the pharma industry
• You have knowledge of pharma industry, life cycle management, and pharma marketing processes
• You are able to build relationships and work in project team, trust and influence with internal members and other key stakeholders
• You possess digital literacy, good overview of digital solutions on the market supporting patients
• You possess strong entrepreneurial mindset with outstanding partnering capabilities (coaching, consulting, ability to deeply listen, question and understand)
• You have a Growth mindset, able to learn and unlearn quickly, take risks and experiment, and contribute to the learning cycle by sharing knowledge with others inside and outside Roche
• You possess good System thinking and you are a self-managed and self-directed
• Display of integrity in everything (i.e. open, honest, ethical and genuine)
• Enabler mindset leveraging the internal and external networks to create value, sharing back and scaling
• Boldly acts on key decisions andopportunities and boldly stops any activity that is not adding value.
• You are humble and eager to learn from others
• You appreciate and support the diversity of working within multifunctional teams

Who we areAt Roche, more than 100,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we?ve become one of the world?s leading research-focused healthcare groups. Our success is built on innovation, curiosity and diversity.Roche is an Equal Opportunity Employer.

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