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Marketing Category Manager

8.00 to 10.00 Years   Cairo, Egypt   28 Feb, 2024
Job LocationCairo, Egypt
EducationBachelor's degree / higher diploma
SalaryNot Mentioned
IndustryFMCG
Functional AreaNot Mentioned

Job Description

úÿÿÿÿÿÿÿAssists Category Manager in developing and implementing brand(s) strategy and plans on an ongoing basisúÿÿÿÿÿÿÿIn charge of delivering brand(s) business objectives in terms of market share, sales volume, brand revenue and profit growthúÿÿÿÿÿÿÿMonitors and tracks brands performance to identify risks and opportunities in terms of revenue and profit and recommend actions to address those risks and opportunitiesúÿÿÿÿÿÿÿExecutes, supervises and monitors campaigns and marketing activities and assesses successúÿÿÿÿÿÿÿAssists in activation and marketing events across categoriesúÿÿÿÿÿÿÿConducts market visits to check new products in the market, competitors? actions, evaluate distribution and availability, etcúÿÿÿÿÿÿÿMonitors closely daily sales report and sales performance and report on issues and opportunities to senior management and to salesúÿÿÿÿÿÿÿAnalyses sales figures, providing presentations/reports with detailed findings and recommended actionsúÿÿÿÿÿÿÿAnalyses retail audits and works on detailed presentations/reports showing market size, market shares, distribution, updates, opportunities & threats and innovationsúÿÿÿÿÿÿÿImplements, reviews and evaluates the brand plan in line with the brand strategy, covering brand communication, promotions, consumer insight, pricing strategy and product developmentúÿÿÿÿÿÿÿKeeps close monitor on competition using market visits, communications and all available marketing techniquesúÿÿÿÿÿÿÿAssists in developing and executing new products launchesúÿÿÿÿÿÿÿAssist in reviewing P&L of SKUsúÿÿÿÿÿÿÿLiaise with innovation team for new products

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