Franchise Lead

Job Description

JOB PURPOSE:* Developing the Brand long term qualitative and quantitative objectives and presented to the global team. * Prepare and update annually Brand/ group of Brands marketing plans consistent with the global business strategy for the group of Brands: * Define strategy and strategic objectives, for each step of the Brand life cycle (pre-launch, launch, acceleration)* Prepare Brand sales forecasts which are timely and accurate* Define critical success factors, marketing actions, market research, digital initiatives, clinical trials and implementation plans * Develop MCE strategy fitting the brand strategy and integrated with other Sanofi Vaccine activities to support the long term strategy* Work with the GM on the strategic projects such as proposal for partnership with HA, listing flu vaccine in NHI in close cooperation with global team *New brands planning :Develop the long term strategy for the planned new launches and full accountability on the project management such as Shan6 and Shanvac. * Represents Egypt with global teams in all the either related to the existing brands or new launches ones in addition to the any marketing projects .* Manage directly vaccine business associates in order to achieve the sales objective.* Monitor and track the sales team daily activities in order to insure the maximum productivity.* Follow up with the team on the customer engagement journey including F2F and digital touch points* Communicate and Follow-up the implementation of the Brand strategy by Sales Force.* Sales Force marketing training.* Held regular meeting to get SF feedback and anticipate SF needs and market feedback.* Managing field visits with medical reps to support the SF members on the ground and measure the marketing message reaction with customers.* Monitor results, define and implement corrective actions in the marketing mix when needed* Work with sales team in order to develop appropriate level of brands prioritization within the portfolio and sales incentives to maximize profits.*Optimize cross-functional supportneeds in the organization, ensuringeffective communicationbetween with the Regulatory, Medical, Market Access and Sales teams.Manage network opportunitiesat all levels of the international global marketing organization. Glocal Model is key in the new organization.* Robust P&L management to ensure profitability and rewarding BOI.* Manage marketing budget for assigned products and is responsible for the financial effectiveness of assigned products* Responsible for the financial effectiveness & P&L management of assigned products by analyzing key performance indicators and financial reports (budget, commercial policy, price, net sales, investment level, etc...), and suggests improvements while seeking profit maximization of the product(s)* Track and evaluate performance against defined Performance Measures and targets.* Apply learning to improve short and long term business performance.* Demonstrates ability to produce robust and accurate financial forecasts aligned with different stakeholders. Work with sales on annual/ quarterly target setting and sales incentive calculation. * Lead high performance team through proper performance management based on agreed priorities* Ensure team readiness and provide support in the field to warrant team is fully equipped with necessary tools to drive performance* Enrich team intellectual capital through identification, development and retention of talents.* Tailored talent development and succession plans to raise team capabilities and competencies* Ensure team conducts daily tasks in alignment with our values, policies and SOPs* Support and conform to Company safety rules and procedures to ensure a safe and healthy working environment* Report any accident, incident or near miss, whether it be of personal injury or property damage* Thoroughly read all safety documentation issues by the Company and comply with its requirements.* Perform other duties as assigned.* Respect of companys values, code of ethics and social charter.* Respect of personal data protection charter.* Responsible for applying the HSE related requirements for the company in all related working procedures.Education:* + 5 years of experience in the commercial field in the pharmaceutical industryout of which at least 3years of marketing experience within a pharmaceutical company* New Launch Experience is preferable* at least 3 years People management experience.* Good knowledge of products in competitive markets* Profit and Loss Management, Budgeting, Sales Forecasting, Financial Data Analysis, Resource Planning* Market Research, Scenario Analysis, Resource Valuation, Forecasting, Metrics, Sales Analytics* Market Dynamics and Evolution, Customer/ Patient Insight* Digital Campaign creation from planning , Execution and managing KPIs* Target Product Profile, Global Branding, Value Proposition, Segmentation, Positioning, Packaging, Brand Equity* Brand Message Development, Life Cycle Management, targeting, Market Development, Marketing Mix, Distribution Channels, Sales Execution* Regulatory and Legal Environmental, Compliance, Brand Labelling, Product Risk Management* Pricing & Payers Mix* Presentation skills* Selling and negotiation skills

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