Expert Digital and Activation Specialist

Job Description

Site Name: Egypt - Cairo Posted Date: Jun 2 2022 Job Purpose Expert digital & activation Specialist is responsible for all digital activities of Expert team. He / She will work closely with all related LOC & Area team stakeholders & teams, Expert, Marketing, Sales, Comex, Procurement, IT, Regulatory and Compliance. Beside external digital partners, our customers, media agencies, global digital team etc to ensure Expert function is digitally equipped to meet current & future requirements. Key Responsibilities Extend additional reach to non-called-on DHCPs/HCPs & expand digital reach to DHCPs/HCPs in private and public sector, conduct regular visits in field to HCPs communities/agencies to co-ordinate, build partnership with department heads, collect data, and how to recruit them to GHP. Closely work with DCC in improving team?s efficiency and effectiveness. Executes & manages all digital marketing activations; webinars, prepare an e-marketing plan, email, messaging, social media & completes operational requirements by scheduling and following up on work results. Identifies trends and insights and optimizes spend and performance based on the insights, measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). Collaborates with internal/GHP team to create landing pages and optimize user experience with GHP across categories Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and HCPs touch points. Prepare year calendar events, gathering the required data from Syndicates medical school and other channels. Brainstorming and implementing event plans, concepts, branding, communication, handling budgeting and invoicing related to the planned & conducted events. Recruit and build top HCPs Speakers pipeline across Egypt governance. Why you? Basic Qualifications: Education and Experience: Business degree, Bachelor?s degree in Pharmacy, Vet or Science. Experience in digital marketing, preferable within pharmaceutical company. Experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate. Up to date with latest trends, ability to evaluate emerging technologies with proficiency in marketing research and data analysis Project & process managing experience Preferred Qualifications: Essential Skills and Abilities: Self-motivated with communication and marketing skills. Multi-tasker, highly organized and good time management. Highly creative Highly passionate on digital environment Why Consumer Healthcare? Right now, we?re on an incredible journey as we prepare to become the first independent, 100% focused consumer healthcare company. We?re doing this at a time when the work we do has never mattered more. Better everyday health is about improving the health and wellness of the consumers that we touch every year ? over a billion and a half of them ? and it goes beyond products. It?s about truly helping people manage their health proactively in different ways as consumer needs evolve. With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we?re uniquely placed to do this and to grow a strong, successful business. This is an exciting time to join us and help shape the future. It?s an opportunity to be part of something special. Diversity, Equity and Inclusion In Consumer Healthcare we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We?re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. Contact information: You may apply for this position online by selecting the Apply now button. Important notice to Employment businesses/ Agencies GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSKs commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

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