Drive and support the implementation of global Employer Branding best practices to establish GSI as a significant employer brand in the Middle East and Africa.
Actively collaborate with Companies GMs, HR, and Talent Acquisition (TA) to develop and implement initiatives and programs in the areas of Employer Branding.
Conduct market research to gain insight into current calibers and target calibers.
Develop marketing strategy plans that connect the companys values and goals with the needs and interests of its target calibers.
Identify what makes GSI attractive to candidates.
Highlight key differentiators that set GSI apart from competitors.
Leverage candidate-facing communications, social media, and video to convey the corporate culture and employee experience.
Develop and project the Employee Value Proposition (EVP), to proactively adapt approaches to attract and retain new generations.
Work with the marketing team to design effective campaigns for public outreach.
Monitor marketing campaign successes and adjust marketing strategies as needed to better meet calibers expectations.
Perform research to learn about the general publics current perspective toward the company and its reputation.
Establish goals to improve a brands reputation and reach its key calibers.
Grow and adapt the brands identity to reflect changes to the companys values, Caliber preferences, and external social and economic conditions.
Analyse company key performance indicators to identify strengths and areas for improvement regarding marketing strategy.
Ensure continuous relations with targeted Universities and create models for attracting students with key competencies.
Plan and manage employer branding activities and external events with relevant universities, schools, and job fairs.
