Director Area Marketing

Job Description

Director, Area Marketing page is loadedDirector, Area MarketingDirector, Area MarketinglocationsCairo, Egypt time typeFull time posted onPosted Today job requisition idR-161986Our PurposeWe work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team ? one that makes better decisions, drives innovation and delivers better business results.Job TitleDirector, Area MarketingThe Middle East and Africa (MEA) region?s Communications function uses communications strategies and expertise to advance business priorities across the region. The main mandate of the MEA Communications team is to build and advance, as well as defend and protect, the reputation of MasterCard, its products, enterprise and brand. The jobholder will join a highly-driven team focused on achieving rapid success and growth across MENA. He or she will have a track record at building competence and confidence in the strategic use of communications within the organization and will deliver impactful and credible communications to key external stakeholders, as well as the equally important employee base. Based in Cairo, Egypt, he or she will report to the Communications Manager: Middle East & North Africa. This individual will serve as the communications lead across multiple markets (including North Africa and Levant), and work with the wider team on external communications, social and digital Communications, internal communications, Corporate Social Responsibility and event management. The position will effectively act as deputy for the Communications Manager: MENA and will, as such, provide strategic counsel to senior management teams and support strategic business initiatives. He or she will partner with Marketing on brand building with a sophisticated approach to, and execution of, issues and reputation management. He or she will have an established track record and experience in successfully managing media and corporate communications? crises. He or she will be expected to draw on a robust corporate or agency experience to bring fresh, proactive strategic thinking to the enterprise. [Role] ? Tell the MasterCard MENA story at a global level, both internally and externally. This includes writing error-free, on-message content tailored to a wide range of audiences and channels including blog posts, newsletters, media releases, speeches, briefing documents, internal employee stories, social media posts etc. ? Lead MasterCards communications strategy and media presence across MENA markets. Work with the Communications Manager: MENA, the MEA Communications Vice President, senior management, country mangers and business unit leads to devise and implement successful communications programs at local and pan-regional levels, allocate resources and direct execution. ? Manage MasterCard?s PR Agency in relevant markets including day to day management, development of strategy, overseeing contracts and budgets, continuously scope for better vendors, etc. ? Work with Marketing to put in place a solid social media communications platform to ensure optimized share of voice for MasterCard in social networks across Africa and effective two-way communication therein. ? Manage major events attended by top level executives from start to finish. This includes creating high-level briefing packs, scheduling senior executive meetings, managing PR agencies, etc. ? Lead and implement MasterCard MEA?s strategic and interactive employee communications and engagement program, using all existing internal communications channels to ensure the company?s MENA story is well told within MasterCard. ? Assist with conceptualizing, planning and managing employee events including year-end functions, team off-sites, town halls etc. ? Lead employee volunteering efforts by identifying charitable causes, coordinating with NGOs and mobilizing employees. ? Support the Communications Manager: MENA and MEA Comms VP to ensure structures, personnel (internal and agency), resources, work flow, and communications processes are in place to deliver a solid pan-African strategic plan against the global and regional communications strategy. [All About You] ? Distinguished track record as a high achieving communications executive with a demonstrated capacity to build an execute communications programmes that support business growth within a dynamic and changing corporation. ? Superb writing skills and the ability to simplify complex topics. ? Excellent project management skills and the ability to effectively collaborate across countries and business units. ? Team player who will work well with senior business and functional leaders of MasterCard ? Keen understanding of the MENA scene beyond just media and into culture, economy, socio- politics and development agenda. ? Educated to degree level, with a minimum of six years? experience in corporate communications - either in-house or at a public relations agency. ? Journalistic experience an advantage. ? Language requirements: English (very strong writer/speaker), Arabic (very strong writer/speaker), FrenchCOVID-19 ConsiderationsWe value the safety of each member of our community because we know we?re all in this together. In many locations, which may change over time, we?ve implemented a virtual hiring process and continue to interview candidates by video or phone. In addition, in some locations, only individuals who have been fully vaccinated will be permitted inside Mastercard offices until further notice. In the US, Mastercard is a government contractor, which may legally require most Mastercard employees to be vaccinated unless a verified approved medical or religious exemption is granted. Further, we are currently making every effort towards having employees return to work in the office 2 days per week, if that makes sense for their team. Everyone must be vaccinated to enter Mastercard offices at this time. Therefore, we expect all candidates to be vaccinated or to be approved for a medical or religious accommodation prior to commencing work at Mastercard.Corporate Security ResponsibilityAll activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must: * Abide by Mastercard?s security policies and practices;* Ensure the confidentiality and integrity of the information being accessed;* Report any suspected information security violation or breach, and* Complete all periodic mandatory security trainings in accordance with Mastercard?s guidelines.

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