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Digital Media Planning Specialist

1.00 to 10.00 Years   Cairo, Egypt   31 May, 2022
Adidas Group
1 Jobs Openings
Job LocationCairo, Egypt
EducationNot Mentioned
SalaryNot Mentioned
IndustryOther Business Support Services
Functional AreaNot Mentioned

Job Description

PURPOSE AND OVERALL RELEVANCE TO ORGANIZATIONThe Digital Brand Team sits within the wider Digital Team, which is also home to CRM and Performance teams. You will partner with these teams, Brand Comms teams and our media agency network to ensure our media investment is best in class.Objective:

  • To ensure world class media management is developed, communicated, implemented, measured, and improved upon.
  • To help plan, buy and measure the best possible campaigns that beneficially impact brand perception for the MENA market.
KEY RESPONSIBILITIES
  • Support the end-to-end media campaign planning process across tier one campaigns and lead the process across tier two campaigns
  • Support communications with adidas category leads (Orignals, Running, Football, Outdoors) to ensure MENA media activations are accurately represented in the wider business
  • Support with the regional media agency relationship; to ensure the best quality output is delivered across media strategy, planning, buying, measurement, and partnerships
  • Support in the production process for media campaigns, working closely with the external production agency to ensure all creatives are delivered on time and to spec
  • Collaborate with Measurement team and stakeholders on reporting and analyzing the performance of media campaigns and work with the agency on learnings and insights for future campaigns
KEY RELATIONSHIPS
  • MENA Brand Comms Leads
  • MENA Newsroom (organic social, PR, and Influencer team)
  • MENA Digital Activation team (CRM, WHS, and Performance)
  • MENA Media Agency
  • MENA Creative agency
  • Wholesale, eCom, Tech vendors, Media Owners, Finance, Sales, Legal, Consumer Insights, Consumer Analytics
KNOWLEDGE, SKILLS AND ABILITIES
  • Planning, implementing, and measuring digital media campaigns
  • Experience planning and/or buying media in both a local country or regional market
  • Experience working with multiple stakeholders on campaign development and activation (from agency or client side)
  • Full understanding of digital media and how it fits into the media and marketing ecosystem
  • Good knowledge of media KPIs ? what are useful and what are questionable
  • Experience of either creating or assessing media plans across all media types
  • Inquisitive, insightful and thoughtful
  • Empathetic yet prepared to challenge and question the norm
  • Hard worker
  • Process and solution-oriented with an attention to detail
  • Innovative thinker
  • Can independently prioritize and manage workload
  • Collaborative by nature
  • Able to partner with internal and external teams and is flexible to variable team dynamics and cultures
REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS
  • Degree educated or equivalent years of experience
  • 3+ years media agency experience
  • Client-side experience preferred but not required
  • English language fluency

Keyskills :

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