Responsible to set the digital and social media strategy for the organization in coordination with Brands? communication strategy and Annual Plans.
Coordinate the digital marketing communication of all brands across all platforms to ensure adherence to Strategy and communication guidelines of the company / brands.
Constant review of the performance of content creators per campaign and identify ways of improvement.
Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
Execute of all digital / social media elements of Support campaigns for all active brands in coordination with the brand teams.
Responsible for content creation for the Corporate communication on Social Media platforms and coordinating internal communication.
Constantly research and explore the developments in Digital Marketing best practices and find creative ways to apply them with best ROI.
Organize several rounds of ?digital awareness? sessions for Marketing and Commercial teams to ensure all members are fully aware of all the latest developments on the Digital marketing best practices.
Manage and employ Social media listening tools in coordination with research lead, to identify and consumer trends and insights relevant to Beyti brands.
Activate and boost organization e-commerce presence and business.
Review and enhancement of Media buying / planning for different campaigns.
Act as the focal point for all Digital Media Buying / Content creating agencies.
