Communications Associate (Social Media Content Creator) SC6 - Regional Bureau Cairo

Job Description

JOB PURPOSEThe United Nations World Food Programme (WFP) MENA Regional Office is seeking a highly skilled and creative individual to join our team as a Social Media Content Creator. This position will primarily focus on managing the social media presence of WFP MENA and its senior officials, to ensure effective and timely communicating of their work in lieu of WFPs mission, activities, and impact in the region. The ideal candidate should have a strong background in social media content creation and multimedia production with strong technical skills in video editing.KEY ACCOUNTABILITIES (not all-inclusive)Content Creation:

• Develop compelling and engaging written content tailored to the Twitter platform that reflects WFPs objectives and appeals to the target audience in the MENA region through creating high-quality, original tweets and threads that align with the regions messaging and priorities.
• Establish and maintain a content calendar for WFP MENA senior official accounts, ensuring a consistent and strategic posting schedule.
• Monitor and respond to real-time events and developments to adjust the content calendar as needed.
• Coordinate with the Regional Directors office and other departments to gather upcoming events, campaigns, announcements, and initiatives for inclusion in the content calendar.
• Collaborate with communications teams in the region to source footage, images, and graphics as needed.

• Conceptualize, script, film, and produce short videos (including interviews, event highlights, testimonials, etc.) that effectively communicate WFPs work in the MENA region and are optimized for social media.
• Apply expertise in video post-production, including color correction, audio enhancement, and the integration of graphics or text overlays. Transform raw footage into captivating and professional videos that effectively convey WFPs work in the MENA region and optimize them for social media platforms.
• Structure and sequence video content to engage the audience and effectively communicate key messages. Select impactful shots, trim unnecessary footage, and utilize transitions and effects to create a cohesive and immersive storytelling experience.
• Ensure videos align with WFPs branding and style guidelines. Integrate consistent colors, fonts, logos, and overall aesthetics to reinforce the recognition of WFP and create a professional and cohesive visual presence across social media platforms.ÿ

• Stay updated on current affairs, humanitarian issues, and regional trends to ensure timely and relevant content production.
• Monitor and track social media conversations, trends, and mentions related to WFPs work in the MENA region.
• Monitor and analyze the performance of Twitter content using analytics tools and provide regular reports and insights to the Communications team and the WFP MENA senior officials, highlighting account performance and areas for improvement.
• Report and escalate any emerging issues or trends that require attention or response from the Communications team.
• Use data-driven insights to optimize content strategy and maximize engagement and reach.
• Identify and analyze sentiment, key influencers, and emerging issues to inform content strategy and response.
• Proactively engage with followers, respond to inquiries, comments, and direct messages on Twitter.

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