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Brand Manager

1.00 to 10.00 Years   Cairo, Egypt   13 Apr, 2022
IFFCO
1 Jobs Openings
Job LocationCairo, Egypt
EducationNot Mentioned
SalaryNot Mentioned
IndustryOther Business Support Services
Functional AreaNot Mentioned

Job Description

Job SummaryThe Brand Manager will have the primary responsibility for planning & executing all consumer marketing initiatives hence achieving financial plan objectives for their assigned brand(s)Roles & Responsibilities

  • Recommends the strategic direction of the brand through the development if the short, medium & long term business plans for the assigned segment of product line & each major channel
  • Execute the annual business plan by integrating the efforts of all essential functions across the company
  • Maximize profitability of assigned products by monitoring volume, margins & spending reporting on progress against planned margin & volume as well as making adjustments to plans as necessary to maximize results
  • Utilizes all available analytical tools to measure spending effectiveness & gather key learning for continuous improvement
  • Planning & creative execution of packaging, advertising, consumer promotion, etc,,including the supervision of activities of external agencies
  • Manager the full execution of the brand launch with the bottle/distributor & local agencies /suppliers
  • Responsible for on-going strategy, trade focusing, coordinating consumer promotion & insight research
KPIs
  • Sales Volume & Value.
  • Brand Margins
  • Brand Market share
  • Brand Health Tracker
Work experience requirement4-6yrs experience in brand managementQualification
  • BSC in business / marketing
  • FMCG industry base (preferably Savola)
CompetenciesBusiness AcumenBrand Strategy and ManagementBusiness FinancialsConsumer MarketingMarketing ResearchSelf and Team ManagementChange ManagementPlanning & Decision MakingStrategic ThinkingOwnership & Result Orientation

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