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Brand Manager

5.00 to 7.00 Years   Cairo, Egypt   09 Nov, 2021
Halwani Bros
1 Jobs Openings
Job LocationCairo, Egypt
EducationBachelor's degree / higher diploma
SalaryNot Mentioned
IndustryFood & Beverage Production
Functional AreaNot Mentioned

Job Description

?To develop and implement effective marketing strategies and plans to maximize volume and profit via consumer marketing programs in Egypt, managing spend within the brand budget.

  • Researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits
  • Looking at the pricing of products and analyzing the potential profitability
  • Overseeing the production of TV adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers
  • Supervising the sign off of marketing Content and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines
  • Leading the strategic planning process for the assigned brands based on key consumer insights to enhance current portfolio and improve communication with consumers.
  • Involvement in the development of the company?s long -term planning that identifies new opportunities for brand or category growth
  • Working closely with distribution partners and Marketing Research companies to obtain relevant information, including the development and implementation of brand audit studies and focus groups.
  • Monitoring and analyzing business performance vis-?-vis business goals (awareness, share, consumer diagnostics, profitability, etc.) and the competition.
  • Implementing the marketing plans by working with internal and external suppliers to deliver in a timely manner and on budget.
  • Establishing performance specifications, cost and price parameters, market applications and sales estimates.
  • Coordinating regular meetings and preparing regular reports outlining the brands? performance.
  • Managing the status of projects, product testing and the evaluation of external agencies.
  • Managing the brand?s P & L.
  • Responsible for pre and post evaluations of marketing activities
  • Marketing budget management and tracking
  • Brand performance tracking and forecasting

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