Account Marketing Manager Egypt

Job Description

Location: Cairo, EgyptIn fast changing markets, customers worldwide rely on Thales. Thales is a business where brilliant people from all over the world come together to share ideas and inspire each other. In aerospace, transportation, defence, security and space, our architects design innovative solutions that make our tomorrows possible.Thales has built a presence in Egypt for over 40 years and has today over 100 employees. Thales in Egypt is part of our Middle East business that has 1,800 people across Egypt, Iraq, Kuwait, KSA, Lebanon, Oman, Pakistan, Qatar and UAE.Together We delivered fare collection and control and communication systems for the first metro line in Africa, Metro Line 1 in Cairo. Since then we have continued to bring growth and security and safety to the country by upgrading these transportation systems as well as providing solutions for customers in air traffic management, air defence and Navy.JOB OBJECTIVEAs member of an account team, he/she contributes to the Account Plan, leads the execution of the ?Engagement Plan? for Strategic & Key Accounts, supporting the account?s growth by delivering value add insights, coordination and personalization of marketing actions & messaging. He/she is the relay between a specific client account (SAM) or group of accounts (KAMs) & a Segment Marketing Team to maximize account growth, order intake short and long term and customer satisfaction.ROLES & RESPONSIBILITIESGATHER DATA AND INSIGHT ON THE ACCOUNT TO

• Understand the account?s environment (their competition, their customers), relevant trends, the budget and procurement pipeline, the addressable market and the relative competitive positioning
• Understand the customer?s strategy, priorities, pains and gains and how that can lead to additional growth opportunities for Thales
• Identify opportunities for additional recurring revenue, cross selling and upselling by mapping and leveraging Thales installed base
• Carry out stakeholder mapping to track organizational and personnel changes, as well as to understand Thales advocates / detractors within the account or new stakeholders to be targeted in support of Thales growth ambition (white space support for instance)
• Personalize the customer?s journeys (purchasers, influencers, end-users) ? Provide a view on potential suitable ecosystem partners who would support Thales? growth aspirations with the account

BUILD IMPACTFUL VALUE PROPOSITIONS

• Build impactful personalized Value Propositions and overarching messages leveraging the generic integrated Value Propositions and messaging developed by the Segment Marketing team
• Map the Thales portfolio to the account?s needs in order to present relevant, easy-to-understand and valuable products and services by capitalizing on the work already done at segment level

DEFINE AND EXECUTE ENGAGEMENT PLANAs part of the Account Plan and in support of Thales? business objectives and strategic initiatives, build and execute the Account?s ?Engagement Plan?, coordinating Thales interactions with the account, by :

• defining and customizing marketing objectives & actions according to the different identified account targets and initiatives
• defining when and how to best deliver the customized Values propositions and messages along the account?s buying journeys
• selecting the most appropriate customer engagement approaches (innovation workshops, ROI simulation, etc.) for each objective in collaboration with country/region marketing, Content & Digital Marketing and Communications o building a holistic & coherent view of all the GBUs/BLs campaigns targeting the customer in coordination with the Segment Team (including needed adjustments and personalization)
• developing dedicated customer events, demonstrations, co-creation opportunities to enhance the customer experience

Lead Account-based content customization and development, leveraging Segment-based content and orchestrating the Account?s team and the country/region marketing team contributions Ensure constant coordination with the account manager and the account team members as well as with key members of the Segment Marketing Teams and BLs? marketingLiaise with Segment Mktg Team, Content & Digital Mktg teams, Communication teams and external specialist agencies to personalize/create integrated sales and marketing account-focused campaignsMEASURE AND OPTIMIZE PROGRAMS

• Align with Segment Marketing all best practices, customer developments and innovations to adjust the engagement plan, feed the segment marketing with customer insights and trends, helping refine segment strategy & marketing plan
• Track, measure, and report on all Account Marketing activity, business results and successes regarding Account objectives
• Share lessons learned within Account Marketing community

WORK EXPERIENCE & QUALIFICATION REQUIREMENTS

• 3-5 years? experience as marketing or sales Manager
• Ability to analyze data and determine operational actions to support a business objective
• Ability to customize messages, value proposition for an account
• Ability to define engagement tactics based on objectives
• Ability to analyze data and determine operational actions
• Strong communication & leadership to build efficient relationships within the Account team, the Segment Teams across GBUs/BLs, the Content and Digital Marketing as well as Communication
• Ability to evolve into several Business Lines and build a coherent strategy for a customer
• Campaign management (Adapting or building, launching & monitoring)
• ?Creative, highly dynamic and autonomous
• Enjoys going from strategy to hands-on execution

At Thales we provide CAREERS and not only jobs. With Thales employing 80,000 employees in 68 countries our mobility policy enables thousands of employees each year to develop their careers at home and abroad, in their existing areas of expertise or by branching out into new fields. Together we believe that embracing flexibility is a smarter way of working. Great journeys start here, apply now!

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