Digital Marketing & Communications Executive

Job Description

We?re looking for a talented individual who lives and breathes digital marketing to spearhead the growth of our e-commerce sales. GeneralDevelop strategies and tactics to get the word out about our company and drive qualified traffic to our websiteDeploy successful online marketing campaigns and own their implementation from conception to executionExperiment with a variety of organic and paid acquisition channelsCraft specific messaging that targets the right audience, drives awareness and purchaseManage a dynamic digital marketing calendarMaximize traffic, sales, and profit from our channel marketing, including email, notifications, SEO/SEM, affiliate, display re-targeting and acquisition, display, social advertisingAnalyze and report on channel marketing initiativesEstablish KPIs to manage performance and communicate results/valueUtilize landing page conversion optimization (A/B testing, multivariate testing)Responsible for directing online marketing activities, resulting in increased visitors who are likely to become qualified leads and online salesKeep abreast of the latest SEO, SEM and digital marketing industry information, trends and opportunities Social MediaManage the company?s social media profiles and presence, including Facebook, Instagram, Twitter, LinkedIn, and additional channels that may be deemed relevant.Create shareable content appropriate for specific networks to spread both our brand and our contentMonitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiencesRun regular social promotions and campaigns and track their successDrive consistent, relevant traffic and leads from our social network presenceExplore new ways to engage and identify new social networks to reach our target buyersTrack, measure, and analyze all initiatives to report on social media ROI. SEOManage both on-page SEO and off-page SEO for the companyManage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversionsStay up-to-date with the latest trends and changes with SEO and major search engines Email MarketingGrow our email list organicallyManage various email campaigns, including the template designs, calls-to-action, and content used in our email sendsSegment lists based on behaviors like past email engagement and website interactions (purchases, site page visits, etc.)Measure results and optimize the lead nurturing workflows for these segments to convert leads into customersWork to minimize list decay and unsubscribes while increasing the productivity of our email sendsDevelop documentation and road maps for processes, A/B tests, and promotions that succeed through email Paid MarketingManage the strategy and setup of all paid campaignsMeasure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reportsResearch and test partnerships with new vendors to expand our reach and/or lower our cost-per-acquisitionStay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying ManagementManage technical aspects of key marketing systems used to generate, distribute, and report on leadsEstablish and maintain scalable processes that ensure best practices in campaign and lead managementCreate and maintain metrics reports on marketing and sales activities, effectiveness, and business impactAnalyze marketing and sales data to develop insights and make recommendations on areas for optimizationEvaluate new technologies and add-on applications to improve and optimize marketing performance RequirementsBS/MS degree in marketing or a related field3+ years of professional experience in digital marketing and communicationsSolid knowledge of Google Analytics website analytics toolsExperience in setting up and optimizing Google Adwords / Facebook campaignsE-commerce exposureClearly demonstrated experience in designing and executing marketing campaigns through multiple channelsHave a combination of creative, analytical, and strategic acumenHighly collaborativeEager to make a measurable positive impactGood taste, a sense of aesthetics and a love for great copy and witty communication (must be Fluent in English and Arabic)Up-to-date with the latest trends and best practices in online marketing and measurement Core CompetencesDetail-oriented with the ability to manage projects from inception through executionExcellent communication skills, both verbal and writtenHunger to learn and an entrepreneurial, self-starter with hands-on approachTo apply, email us at jobs@gosawa.com with your CV and tell us why you?re the right person for this job.

Keyskills :
Online marketing SEO Digital marketing SEM Social media marketing