Product development with the software development team.
Market research.
Technical experience (UX/UI, A/B testing and Jira).
Articulate the product vision.
Write requirements ? typically as user stories and epics.
Maintain and prioritize the product backlog.
Track releases.
Assume responsibility for and drive UI/UX.
Support the development team with any questions they might have.
Own the product roadmap.
Execute product strategy.
Run beta and pilot programs with early-stage products and samples.
Be an expert with respect to the competition.
Drive action throughout the organization to get products to market.
Plan and carry out product launches.
Manage product profitability and commercial success ? own the business case.
Provide insight to stakeholders on the product and market.
Provide product marketing with insights on key differentiators and messages.
Write high-level requirements.
Represent the customer (be a proxy) within the development process.
Manage all aspects of in-life products, including customer feedback, requirements, and issues.
Act as a leader within the company.
Collaborate with all functions to integrate and execute the right processes, technology, and people to deliver an optimal product.
Build and execute features and products to boost user acquisition, engagement, and retention.
Create marketing and branding strategies along with the Marketing team for acquiring the most number of customers and increase current user engagements.
Optimizing the journey through the customer funnel using user experience research tools like A/B testing to ensure an effective approach to create the optimal customer journey.
Making the user onboarding process seamless to help customers engage with the product easily and quickly.
Experiment with customer segmentation to make sure that the most suitable segment is targeted with in-app experiences. This allows the marketing team and the Product Marketing Managers to reach the exact right audience.
Working closely with business development team to optimize the customer retention strategies to obtain more loyal customers and drive more sales.
