Manage activation and sponsorship budget; ensure budget is leveraged effectively to achieve marketing objectives.
Provide strategic and critical thinking in the brand awareness, activation plans, and event selection.
Coordinating execution of offline campaigns with internal and external resources.
Building relationships within partner organizations to streamline the activation of mutually beneficial programs.
Design and institutionalize scalable processes to identify opportunities, risks, and trends, including competitors? movements, in offline activities/placements.
Identify, evaluate, and recommend 3rd party media agencies to execute offline marketing placement and promotion, as well as manage.
Ensure SLA delivery of media agencies and lead team to conduct audit on the deliveries.
Measure ROI and strategic value of marketing projects for the company.
