Responsible for all marketing activities (in store/ online/ outdoor)
Make regular market visits to monitor the competitor activities, the pricing strategy of the company, current promotions, and stock level at the POP (point of purchase).
Monitor and evaluate the effectiveness of trade promotions and in-store promotions offered to determine whether these meet the Companys objectives and make recommendations for the next promo campaigns.
Work on planograms, promotions, and merchandising for all sectors.
Plan & execute market activities such as new product listing and launching, sampling campaigns, consumer promos, etc...
Responsible for market spend optimization by allocating the budget across all channels/customers and helping outlets to sell out the stock
