Contributes to the formulation of?the annual Business plan based on the Food Sector strategy under direction from the Commercial Director and in coordination with the Corporate Planning;
Directs the development of?the Operational Plans which include short-term and long-range goals, objectives, plans and budgets (for Sales, Marketing, Production, new Product Introduction, etc.);
Identifying new distributors for?the products.
Operational
Approves Annual sales and marketing budgets as prepared using historical trends and market analysis in coordination with marketing;
Closely monitors variances of monthly sales performance against targets by customer segment (distributors) and product category. Takes corrective measures and follow-up on action plans;
Reviews status of customer payment balances to minimize defaulted customers;
Pays regular visits to the major distributors to build and maintain relations and also to improve the brands? visibility in the retail outlet;
Directs the development of the various marketing initiatives for preserving and enhancing the reputation of brands ensuring Top of Mind (?TOM?) recall and to expand consumer base through appropriate positioning and pricing strategy. Reviews Market Research & Analysis for economic data, sales data and stock data to develop new products or to improve the existing new products, or to decide on positioning and pricing strategy;
Directs the Marketing and Sales Heads to conceptualize advertising ideas and promotion plans. Reviews and approves the advertising artwork developed internally or by external agencies in coordination with Quality Control;
Responsible for continuous review, feedback and development of Principles/ Franchisees Relationships leading to ?bottom line? enhanced performance. Decides on the purchase of Franchisee?s Products (quantity and price negotiations);
Approves new Product concepts based on the product feasibility report covering cost, quality, production set up and customer satisfaction. Reviews the progress of the new product development cycle from concept to launch;
Directs the Head of Production to determine the production capacity needed to meet the changing market demands and to build future capacity. Direct the Food Sector ? Technical team to enhance Production capacity by acquiring new Technology, new equipment?s or upgrading existing facilities;
Steers the weekly production planning meeting with marketing and sales, and warehouse managers to review the production schedule. Discuss bottlenecks in the production process and approve on the measures taken;
Ensures the production plant is running in an efficient and planned way as per the Production schedule. Ensure smooth production operation and availability of finished goods to the sales department, with maximum productivity and optimum operating costs;
Ensures that quality standards are compiled to within the Production Process, while using the most efficient and effective production/ inventory methods;
Oversees?the Warehousing operations from receipt of goods, storage of raw materials, finished goods, other intermediary and packaging Material; and dispatch to the customers ensuring accurate stock management, space management, material handling, and waste management.
Quality Control
Establishes and executes standard operating procedures in line with the required product quality, credibility and service delivery.
Informs and trains team on implementing quality control laws and regulations in line with the assigned scope of service delivery.
Reports and follows-up on any quality issues in order to impose immediate remedies in order to maintain service delivery plan and timelines.
Identifies areas of improvement to maintain systems and operating procedures that support the delivery of required services.
People Management
Contributes to assessing qualifications during Functional recruitment screening.
Decides on all situations that exceed the competency of subordinate managers.
Plans, prioritizes and supervises the coordinated Departments activities.
Decides and coordinates the allocation of tasks within coordinated Departments and tracks their fulfillment.
Manages the direction?s existing resources and decides on their allocation with the purpose of optimizing and improving activity efficiency.????????????
Coordinates the budgets assigned, takes part in the budgeting and solution selection activity, as per the procedures, approves purchasing the contracts and their execution.
Fulfills the established objectives and reaching of local or group KPIs.
