| Job Location | Abu Dhabi - United Arab Emirates |
| Education | MBA/PG Diploma in Business Mgmt, Bachelor of Business Administration(Management). |
| Salary | Not Mentioned |
| Industry | Entertainment / Recreation / Theme Parks |
| Functional Area | Not Mentioned |
*The Marketing Director is ultimately responsible for driving attendance and revenue to the Park. The incumbent is responsible for leading the marketing team and strategy, as well as building and executing a consolidated 360 plan.? To actively participate in the development of the Strategic Marketing Planning for Farah? To develop and implement park marketing/communications plans? To develop, maintain and ensure brand standards/ guidelines are defined, understood and applied in accordance with written guidelines? He/she will build the entire Marketing organization from scratch and will assist the development team in ensuring the product meets the ultimate operational requirements of the future park. This person will be closely collaborating with the I.P s creative, marketing, PR and product management teams to develop new and innovative marketing strategies and to align the external marketing messaging with the in-park guest experience for the theme park.? To guide all creative output to ensure it supports the brand strategy, ensuring consistency and integrity, inclusive of messaging and positioning relative to both B2C and B2B communication? To interface with key stakeholders (internally and externally) to develop synergies with Farah sister Parks, Yas Island and other Abu Dhabi players? Develop communication platforms, creative and advertising campaigns, with the purpose of achieving the attendance and revenue objectives? Drive the creation and development, of park digital platforms? Drive the creation and development of the park social media channels and content? Oversee and manage production of in-park communication and other collateral? To develop and/or activate strategic marketing partnerships with leading multinational brands and support the shared services sponsorship team? Drive the communication efforts for PR and social media platforms? Drive customer experience initiatives across the customer journey? Train and mentor marketing team members to create results-driven marketing/communications from strategy development to tactical executions? Support, challenge, develop and inspire team to achieve their goals and objectives? Track value delivered by the team through key performance indicators? Support, challenge, develop and inspire team to achieve their goals and objectives? Manage department budget and oversee marketing spend vs. variance? Work closely with external agencies to deliver the agreed scope of work, on time and within budget??
Keyskills :
Marketing Director
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