Head of Marketing

Job Description

The Head of Marketing is responsible for providing support, across the company and subsidiaries, in the planning, delivery and execution of all marketing requirements. The Head of Marketing is responsible for working with the General Managers, to ensure they have a sound marketing strategy in place. This role works as part of the company's Business Partnering team, to support our businesses to ensure that they are supplied with all of the tools required, to position them as a market leader within their sector.Duties and Responsibilities: * To lead on the development of effective and creative marketing and communication strategies, that are progressive and support organisational growth * Build and deliver marketing campaigns, in line with the brand guidelines, mixing traditional and digital media, ensuring key messages are consistently delivered * Identifying potential customers and how to communicate with them * Developing promotions, in partnership with the General Managers and how to launch these to market * Build on brand awareness and positioning, across the Company's portfolio * Oversee the social media marketing strategy and content marketing, working in partnership with the Digital Strategist * Carrying out competitor analysis, to ensure the company's marketing strategy is competing effectively * Ensure that brand guidelines are adhered to in all marketing activities across the group * Manage all media interest across the group, ensure regular contact with target media group and handle all responses to media requests * Act as the gatekeeper for all brand guidelines across the group, ensuring all print and electronic materials, such as letterhead, use of logo, brochures are in line with the guidelines * Lead on establishing brands and all rebranding exercises, across the group * Ensure that each subsidiary engages with a diverse audience, ensuring target audiences are communicated with regularly, positively and consistency, measuring impact and effectiveness * Ensure we have a strong network of outsourcing providers, such as; copywriters, designers and agencies, to meet all marketing requirements * Keep abreast and analyse trends across all sectors, to ensure marketing strategies are adapted, to keep ahead of the competition * Ensure that regular market research is carried out across the group, to ensure competitive advantage * Identifying potential customers and work with the General Managers, on how best to communicate with them * Ensure that relevant evaluation systems are in place, to measure ROI on all marketing campaigns and initiatives * Reporting on all marketing activities to the CEO * Working closely with other heads of departments on company projects * To play an active role in the annual business planning process, with the Company's Business Partnering Team, for each subsidiary Job qualifications and skillsets : * Previous experience as a Marketing Manager/Head of Marketing is essential * Have a broad range of professional management, communication and marketing skills * Proven market research skills * Experience of digital media platforms * Ability to grow value in a brand * Ability to multi-task in a fast-paced environment * Effective presentation and consultative communication skills * The ability to influence, based on clearly articulated recommendations and concisely presented data * Sharp problem solver, with ability to get things done and promote change * Ability to learn quickly, immerse themselves into each business and to make progress, in a rapidly changing environment * Negotiation skills * Ability to build rapport

Keyskills :
Marketing