| Job Location | Pakistan |
| Education | Not Mentioned |
| Salary | Not Mentioned |
| Industry | IT Services |
| Functional Area | Not Mentioned |
Black & Grey HR is recruiting for an exciting HealthTech Company based out in Lahore, Pakistan. Our client is looking to hire a Search Engine Optimization (SEO) Expert?to drive more traffic to a website and improve the ranking of an organizations content in search engines.- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns- Track, report, and analyze website analytics and PPC initiatives and campaigns- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.- Optimize copy and landing pages for search engine marketing- Perform ongoing keyword discovery, expansion and optimization- Research and implement search engine optimization recommendations- Research and analyze competitor advertising links- Develop and implement link building strategy- Work with the development team to ensure SEO best practices are properly implemented on newly developed code- Work with editorial and marketing teams to drive SEO in content creation and content programming- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.Requirements- Proven SEO experience- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.- Solid understanding of performance marketing, conversion, and online customer acquisition- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)- Experience with A/B and multivariate experiments- Working knowledge of HTML, CSS, and JavaScript development and constraints- Knowledge of ranking factors and search engine algorithms- Up-to-date with the latest trends and best practices in SEO and SEM- BS/MS degree in a quantitative, test-driven fieldBenefitsAttractive salary + benefits.
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