Digital Marketing Director

10.00 to 12.00 Years   Al Kuwait, Kuwait   20 Sep, 2023
Job LocationAl Kuwait, Kuwait
EducationBachelor's degree / higher diploma
SalaryNot Mentioned
IndustryReal Estate; Tourism, Museum, & Cultural; Facilities & Property Management
Functional AreaNot Mentioned

Job Description

Strategy Formulation? Develop and oversee execution with the Digital Marketing team a comprehensive digital marketing strategy that supports business growth objectives and brand awareness.? Develop and oversee implement strategies to enhance the companys market position in the digital space.? Develop and maintain a strong brand identity across all digital marketing channels, ensuring brand consistency and messaging.? Drive user adoption of the companys products or services through targeted marketing tactics and collaboration with product teams.? Create and oversee implement effective lead-generation strategies that drive new customer acquisition and conversion across all digital channels.? Develop and oversee implement a content strategy that supports business objectives, including blog posts, videos, and other relevant content to drive engagement and organic traffic.? Develop and oversee implement a comprehensive UX strategy (funnel optimization) across all digital channels, with a focus on improving user engagement, satisfaction, and conversion rates.? Develop and manage the companys marketing budget, allocating resources effectively and efficiently to drive the best results.? Track SEO and Google Analytics data an make complex analysis .? Organize and lead digital marketing team? Research competition, investigate benchmarks and provide suggestions for improvementTeam Management? Lead and manage a team of digital marketers, Designers, Developers to drive traffic, engagement, and conversion across multiple digital channels, including but not limited to email marketing, social media, SEO, SEM, content marketing, and display advertising.Reporting? Monitor and Report (Monthly/Quarterly) on key performance indicators (KPIs) to ensure the effectiveness and efficiency of digital marketing strategies, including but not limited to:? Cost Per Acquisition (CPA),? Click-Through Rate (CTR),? Website Traffic Conversion (WTC),? Return on Ad Spend (ROAS),? Cost per Click (CPC),? Cost per Impression (CMP)? Bounce Rate,? Social Media Engagement Rate,? Search Engine Rankings,Provide regular, data-driven updates to the CEO on the performance of the companys digital marketing efforts, as well as provide recommendations and insights for optimizing those efforts.Policies & Processes? Develop and ensure implementation of the Marketing section?s policies and processes to achieve the Department?s objectives.Activities? Work closely with the product and sales teams to ensure a seamless user experience across all digital channels, improving customer retention and loyalty.? Collaborate with cross-functional teams, including sales, and customer service, to develop and oversee execute integrated campaigns and initiatives.? Stay up to date with digital marketing trends and best practices to bring new ideas and innovative strategies.

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