Marketing Communications Lead

Job Description

Overview / ResponsibilitiesWood is recruiting a Regional Marketing Communications (MarComms) Lead to become an integral member of the marketing and communications team, focusing on meaningful relationships and a deep-rooted business understanding to develop and deliver imaginative, impactful, tailored and timely content in support of internal and external regional campaigns. As a communications and marketing business partner to the regional leadership team, the role holder will plan and deliver clear and engaging marketing and communications that will support growth of Wood?s business in the Middle East region. The role demands a highly motivated, strategic and engaging individual that has a clear and knowledgeable understanding of stakeholders and channels and can develop and deliver compelling internal and external marketing and communications content.Working as part of a wider marcomms team, they will engage with peers globally to support the successful and tailored delivery of campaigns across Wood. They will also be responsible for developing, maintaining and measuring the effect of external communications, marketing and internal communications and engagement activities within the region. They will drive a targeted and measured approach to a broad range of stakeholders including clients, media, government and industry bodies and employees. This is a multi-faceted role that requires a considered and adaptable marcomms individual that can work on projects covering the full communications mix. They will deliver compelling internal and external stories, differentiated and dynamic content and play a key role in building, safeguarding and enhancing Wood?s reputation.Key responsibilities

• A key member of the BU marcomms team, strongly focused on the development and delivery of strategic marketing and communications solutions in support of regional business objectives
• Takes complex, technical topics and turns them into compelling content; exceptional written and verbal communications skills; proofreading and editing capability
• Identifies and develops compelling, relevant stories from around the business consistently
• Acutely understands the relevant business sectors and can create crisp content marketing material and establish opportunities to position Wood and its leaders as an authoritative commentator
• Ability to work with internal and external stakeholders to influence the planning, design and delivery of market and communications content that is both fit for purpose and inspiring.
• Promotes increased employee engagement and communications within the region through the delivery of impactful internal campaigns
• Supports the co-ordination and timing of global internal and external marcomms campaigns.
• Delivers key marketing projects and events with creativity, precision and measurable results.
• Facilitates and coordinates participation and engagement at relevant tradeshows, conferences and other client related events to enhance and increase brand awareness
• Ensures timely delivery of projects ? takes responsibility for personal deadlines, contribution and expectations
• Identifies and seeks opportunities to enhance Wood?s regional reputation through positive coverage in selected traditional as well as digital and social media
• Supports the management of regional reputational issues and supports the emergency response process
• Works as part of a global marcomms function ensuring alignment, efficiency and innovation of

Skills / Qualifications

• University degree or equivalent in a marketing, communications or related field

Knowledge, skills and experience:

• Experience in a communications and/or marketing role, preferably within the energy industry but not critical. Associated experience in agency, journalism, copy writing deemed equivalent.
• Knowledge of communication and marketing methods and channels relevant to a large, complex organization, with demonstrable experience using a multi-channel strategy including but not limited to management of print, online, apps, email, media, social media, webinars, blogs, events, speaking engagements, etc.
• Solid understanding of local and regional media landscape with an existing network preferable
• Knowledge of market and industry issues and trends
• Clear understanding of reputational risk and appropriate mitigations and response
• Content development, creative writing, concept development and examples of published work
• Experience in campaign delivery and measurement
• Skills in research, data gathering and analysis.
• Event planning and delivery.

Personal Attributes:

• Highly creative thinker and problem solver
• Excellent presenter and persuader
• Enthusiasm, can-do attitude and energy are must-have qualities.
• Keen eye for attention to detail.
• Good organizational skills with the ability to work on multiple projects concurrently and take responsibility for project delivery.
• Team player
• Ability to guide and influence with excellent articulation skills.
• Capable of time and priority management, and ability to work under pressure.
• Excellent interpersonal skills and ability to interact with a large section of the business and influence decision making and direction.

Ability to:

• Write impeccable content
• Foster trusted, open and honest relationships within the business and key external parties including media, industry bodies and suppliers
• Develop strategic and engaging marketing and communications solutions across a variety of channels.
• Ensure the integrity of the information distributed across all channels

Company OverviewWood is a global leader in engineering and consultancy across energy and the built environment, helping to unlock solutions to some of the world?s most critical challenges. We provide consulting, projects and operations solutions in more than 60 countries, employing around 40,000 people. www.woodplc.comDiversity StatementWe are an equal opportunity employer that recognises the value of a diverse workforce. All suitably qualified applicants will receive consideration for employment on the basis of objective criteria and without regard to the following (which is a non-exhaustive list): race, colour, age, religion, gender, national origin, disability, sexual orientation, gender identity, protected veteran status, or other characteristics in accordance with the relevant governing laws.

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