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Trade Marketing Specialist

1.00 to 10.00 Years   UAE   12 Oct, 2019
Job LocationUAE
EducationNot Mentioned
SalaryNot Mentioned
IndustryNot Mentioned
Functional AreaNot Mentioned

Job Description

Roles and Responsibilities- Execute trade promotional plan in designated countries and channels with crucial customers.-Looking after all trade promotion (placing promotions based on marketing calendar).-Market visits- monitoring competitor activities, pricing strategy, current promotions and stock level across POS (point of sale).-Monitoring stock movement to store, suggesting promotions or trade deals on slow moving or near expiry products or promotions.-Category management working with each brand manager (planogram, promotion, merchandizing, communication ) for key accounts or special projects,-Executing BTL activities (new product launch and listing, sampling, consumer promotions),-Actively taking part in product launch (giving presentation to sales team on new SKU)-Forecasting for various trade deals, consumer offers and passing it to the demand planning team as per the agreed cycle planning calendar,-Follow up with sales/product manager in order to achieve estimated sales on trade deals,-Market spend optimization and helping dealers/distributors/ showroom to sell out the stock through various ATL/BTL activities and the season cycle,-Attending customer complaints and following up with the concern on solutions,-Tracking down the sell-out data by SKU and analyze each product on weekly basis each POS/ store. Preparing sales tracker for the same,-Conducting market research such as customer questionnaires and focus groups,-Monitoring competitor activity, Evaluating visibility & market coverage of our products through regular market visits,-Contributing & executing marketing plans & projects,-Collect and disseminate Best Practice for profitable trade marketing activities REQUIREMENTS: Educational Qualification- Any Bachelor or Bachelor in Marketing or Business AdministrationYears of Experience- 3/4 years of experience in trade marketing with preferably FMCG & multi retail environmentJob specific skills- Creative, energetic, and proactive individual with strong interpersonal, organizational and time management skills- Ability to think critically and creatively- Very strong numerical and analytical skills - translate marketing initiatives into quantifiable measurable performance- Very strong team player skills & strong report writing and presentation skills- Excellent excel and power point skillsKey competencies- Teamwork, Creativity, Analytical Skills, Commercial Acumen

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About Company

A leading manufacturing company in the UAE.

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