Senior Analyst Marketing Communications

Job Description

Job Responsibilities:Marketing Planning / Strategy and BrandingDevelop and implement marketing and communications plan to support the company strategy and product launches Create ongoing brand awareness for DGCX Group as required in key financial centres both regionally and globallyResponsibility for managing the application of DGCX Group brands and maintaining the corporate identity adhering to brand guidelinesEnsure lead generation opportunities are maximized in conjunction with the Business Development teamMaintain the DGCX Group event calendar and timeline whilst preparing suitable social media campaigns to promote participation and attendanceCorporate Communications PRManage the relationship and act as central point of communication with the PR agency and DMCC Marketing DepartmentRun selection process for the DGCX Group PR agency and at least bi-annually review the scope of work.Develop and manage the PR plan in conjunction with the PR agencyCoordinate media interviews, questions and requests from the Press in conjunction with the PR agencyPrepare media Q&As for specific issues and general useLiaise with the PR agency and produce press releases on monthly activity and other issues as required Dispatch DGCX Group news and press releases to internal and external stakeholders, via the PR agency channels and DMCC Marketing and social mediaDevelop relationships with the media - Arabic and English - within the UAE to build up recognition and coverage in the region and initiate international coverage as and when requiredDirect Marketing & Database ManagementDevelop and dispatch HTML emails for product launches/DGCX announcements in conjunction with DMCC MarketingCreative control for drafting and publication of monthly newsletters containing up-to-date information on the DGCX GroupManage all aspects of member, client and media databasesManage digital and E-marketing through social media channels, such as , Twitter, Facebook and HubspotDevelop a digital and e-marketing plan that is suitable for and consistent with a B2B focused financial institutionDevelop monthly analysis report for Executive Committee covering monthly PR and website activityMarketing Materials & CollateralUpdate, design, manage and print corporate brochures and educational materials in conjunction with DMCCDevelop and update DGCX Group corporate presentations - content and dataEnsure sign off process adopted for all marketing materialDesign & CreativeDevelop, design and create concepts, on-brand and using correct logos and guidelines including, but not exclusive to designs for corporate brochures, adverts, events materials and presentationsWebsite and Online Campaign ManagementResponsibility for content management and updating corporate websites, maintaining and updating content in EnglishDevelop and manage online and digital campaigns and strategies, including the development of micro-sites (Arabic and Chinese) and viral marketing campaigns for product launchesEvent Management & Education ProgrammeWork with the CEO and Commercial Director for suggested event participation and budgetsManage events worldwide whilst also designing and maintaining event collateral including exhibition stands, pull up banners and promotional materialsManage relationships with key events organizers and suppliers to obtain cost efficient sponsorship packagesObtain relevant and interesting speaking and panel slots for financial and industry specific eventsSeek joint event and education opportunities with QVs, ISVs, banks, members and mediaManage the corporate training programme and workshops as requiredAwardsSearch and pitch for relevant industry Awards globallyProvide the organiser and the judges with the company value proposition and key points to win the award REQUIREMENTS: Qualifications:Bachelors degree required, preferably in Marketing or Business related subjectExperienceAt least 8 years experience in Marketing or Communications Agency SectorExperience developing programs and marketing content and communications strategies that help achieve business objectivesExperience supporting internal and external communications programs in a global company, demonstrated success in aligning communications with business objectives, and strong writing, social media and intranet experienceKnowledgeAdvertising, design and PR Agency experience, as well as in-house Marketing experience within a financial services blue-chip firm would be an advantageMarketing expertise and knowledge with an ability to understand and clearly communicate the key aspects of the financial and commodity markets, especially relating to exchange and clearing house issuesSound experience and knowledge of graphic design and web (CMS) software, with excellent production skillsStrong communication and presentation skills, including ability to develop and present clear and concise analysis and recommendations for senior management, including frequent liaison with the CEOSkillsAbility to form close and effective working relationships with both internal teams and external partners, such as industry bodies and media agenciesExcellent interpersonal skills and the gravitas and ability to liaise with clients and suppliers in a professional mannerCreative-thinking and problem-solving skills, to generate ideas and approaches that help to capture opportunities and achieve objectivesThe position requires strategic and tactical thinking with strong content writing and creative capabilities,Hands-on project management orientation with a focus on delivering high quality and impactful communications.Must have Highly competent and organised team player with ability to produce high quality corporate communication materials and work to tight deadlines and under pressure at timesComputer literacy all Microsoft Office, including advanced PowerPoint and Excel skillsFluent in Arabic and English languages, both spoken and writtenTraitsProblem SolvingCommunication and Influence (external and internal)TeamworkPlanning & OrganizingCustomer focusAbility to collaborate with strong inter-personal skills

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About Company

Dubai has historically been an international hub for the physical trade of not only gold, but also many other commodities and so the establishment of the Dubai Gold & Commodities Exchange (DGCX) was the next logical step for the region and the local economy. DGCX commenced trading in November 2005 as the regions first commodity derivatives exchange and has become today, the leading derivatives exchange in the Middle East.

DGCX is a subsidiary of Dubai Multi Commodities Centre (DMCC), a strategic initiative of the Government of Dubai, with a mandate to enhance commodity trade flows through the Emirate by providing the appropriate physical, market, financial infrastructure and services required. The Management team of DGCX comprises senior personnel from the commodities, securities and financial services industries bringing a wealth of experience and expertise to ensure the success of DGCX.