Performance Strategy Director

Job Description

Employment: Full Time In this role, you will be responsible for developing best in class performance media solutions for agencies clients. You must be digitally ahead, connected, diplomatic, pro-active, and solution-oriented-Build & establish strong relationships with the local agencies, enable platform best practices and local ad-ops teams.-Forge and maintain relationships with key strategic media partners to ensure that we are fully embracing new media, technology and data opportunities as they emerge.-Understand the clients business and the digital landscape to deliver insight led communications advice, strategies and high-level plans to clients.-Make continuous strategic and activation recommendations based on media owners opportunities and innovations and work with the various specialists and/or local teams to ensure effective implementation.-Central project coordinator and communicator of all digital projects to local markets and digital specialists in the team-Deliver best in class digital media planning and buying for executed campaigns.-To translate digital strategy and roadmaps into ambitious executional digital solutions and targets for the operations team, and clients.-Primary point of contact Local Client & Regional client to provide a holistic view of performance-Ensures teams are following process while identifying opportunities to improve-Provides feedback on new briefs-Collates and delivers media plans across all performance channels-Manages teams workload via status sheet ensuring productivity and efficiency-Coordinates and leads weekly performance call for a holistic view and deferring to specialists for details-Coordinates budget moves between performance channel teams-Ensure maturity framework is maintained and communicated (advancing and improving product and performance)-Delivers monthly performance snapshot-Coordinates with Regional Client as needed-Liaises with regional team for consistency across other ad-ops performance activities REQUIREMENTS: -6-10 years related experience-Digital performance all-rounder with proven experience and strong understanding of multiple digital media channels (online display, social, paid search, SEO, programmatic, etc.) as well as a passionate following of new/emerging channels & technologies.-Excellent verbal and written communications skills, being able to confidently and clearly present work to clients, media owners and internal stakeholders.-Experience & gravitas to fly solo & present to mid to senior clients.-Hands on knowledge tools such as TGI & Google Analytics, search trends, ad servers (e.g. google stack), social analytics, data visualization & analysis tools.-High level numeracy and analysis skills, to be able to interrogate data and coming out with actionable insights to inform business decisions.-Team management and ability to communicate/share/develop digital planning and buying experience amongst other team members.-Strong Emotional Intelligence to navigate through complex and diverse structures, silos, and dynamics-A curious, driven, self-motivated and be able to work independently or to seek out the required solutions

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About Company

A leading advertising agency in the UAE.