Marketing Executive (Digital Marketing Specialist)

Job Description

Employment: Full Time We are the market leader in the industry of citizenship programs to legally obtain a second passport. The company holds the strongest credentials within the citizenship by investment industry and it is officially authorized and licensed by international Governments for citizenship processing. Being one of the oldest companies in the industry, during our long journey, we have successfully processed a second nationality for thousands of clients from over 45 countries across Middle East, Africa, Europe and Asia.We want to expand our network of offices and increase our international presence as well as diversify into new related business areas.We are looking today to hire a Marketing Executive, to collaborate in the execution of the companys marketing efforts, directly reporting to the COO, to help us in generating more leads and maximizing brand awareness. Progression can be into more senior management positions.The Marketing Executive main responsibility is to manage the lead generation effort for the Company from digital sources, events, and all kinds of marketing/advertising sources. This involves:Manage relationship with digital marketing agencies, having high knowledge about SEM, SEO, Google Analytics, Social media paid campaigns, etc.Social media community managementWebsite Blog and News section postingMedia monitoring for industry articles and newsPreparation of monthly newsletterCoordination of creatives with graphic designersKeeping up to date all marketing materials (brochures, website, etc.)Developing and overseeing marketing campaignsConducting research and analysing data to identify and define audiencesCompiling and distributing financial and statistical information and conclusionsProofreading and writing creative copy and campaigns both in English and ArabicMaintaining websites and looking at data analytics REQUIREMENTS: QualificationsPerfect English and Arabic speaker and writerDegree in marketing or business management.Minimum 5 years of experience in Marketing of a small company in a professional services environment, ideally in wealth management or luxury real estate.Candidate Profile, Required attributes:Deep knowledge of digital platforms and management of providersExperience in /willingness to work in teams, by objectives with autonomyUnderstands the importance of meeting the lead generation objectivesCommunication skills and networking abilityAdaptabilityStrong attention to detailGood organization and planning skillsCreativity and writing skillsCommercial awarenessNumerical skillsIT skillsAdditional desired attributesExperience in new markets/segments openingIntegrated in Local/Regional communities forumsKey performance indicators (illustrative)Number of leads generated by month, quarter and yearLeads conversion rateDiversity of lead sources

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About Company

Citizenship Invest is one of the oldest companies and a global leader specialized in the fastest programs to legally obtain a second citizenship or residency. The company holds the strongest credentials in the citizenship by investment industry, and it is officially authorized by different Governments to process their citizenship. During its journey Citizenship Invest has successfully processed applications for thousands of families from over 60 countries worldwide.