Manager Corporate Identity Social Responsibility

Job Description

Manager - Corporate Identity & Social Responsibility (UAE National)KEY RESULTS ACCOUNTABILITIESDevelop, monitor implementation the annual MCC budget and forecast and Operational Plan, evaluate and recommend specific adjustments during implementation.Oversee and ensure the implementation of RTA marketing functions and related activities including the marketing research, planning, marketing campaigns and the corporate identity.Develop and implement appropriate marketing functions by setting goals and key initiatives to achieve these goals based on current and expected performance within specifications.Identify, develop, implement, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. Evaluate the financial aspects of product development, such as budget, expenditures, research and development appropriations, and return-on-investment and profit-loss projections as required in liaison with other key departments. Consult with product development personnel on product specifications such as design, packaging etc. when required. Analyze statistical data and reports to identify causes of marketing problems and develop recommendations for improvement when required.Develop web strategy to enhance RTA website, Social Media Networks, manage the design and follow up content, look of website.Maintain records and compile statistical reports concerning Marketing-related data as required.Create a mechanism for RTAs CSR activates and compare it with best practices.Oversee CSR strategy and implementation in RTA to boost the public image and promote RTAs brand internally & externally in order to help increasing community outreach and volunteerism.Engage RTA with local communities including colleges, major corporations, governmental agencies as well as non-profit, philanthropic, public policy and community affairs groups.Represent RTA in external CSR initiatives and programs, build and manage relationships with external parties, consultants, external stakeholders.Promote awareness and understand of Corporate Identity & Social Responsibility to all RTA parties.Manage the volunteers activity on RTA through creating a system to enhance the awareness level about volunteers culture.Study local community satisfaction about RTA CSR activities and put the correction actions in coordination with the other RTA departments.Maintain ISO 26000 standards and SA8000 System through internal and external audit , awareness , follow up with the concerned employees and executing the communication plan related.Perform other responsibilities associated with this position when appropriate. REQUIREMENTS: Bachelors Degree in Business Administration /Marketing form a recognized university7 years of experience in a similar post in a large and active service organization.Excellent knowledge of Marketing management functions, systems, and procedures, Intensive knowledge and experience in UAE Marketing and sales, Good knowledge of customer groups and marketing research and segmentation.Highly analytical thinking with demonstrated talent for identifying, scrutinizing, improving, and streamlining complex work processes.Computer-literate performer with extensive software proficiency covering wide variety of applications.Exceptional listener and communicator who effectively conveys information verbally and in writing.Resourceful team player who excels at building trusting relationships with customers and colleagues.Flexible team player who thrives in environments requiring ability to effectively prioritize and juggle multiple concurrent projects.Innovative problem-solver who can generate workable solutions and resolve complaints.Goal-driven leader who maintains a productive climate and confidently motivates, mobilizes, and coaches employees to meet high performance standards.Results-driven achiever with exemplary planning and organizational skills, along with a high degree of detail orientation.

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About Company

The Roads and Transport Authority (RTA) came into formation in November 2005. It is responsible for planning and executing transport and traffic projects in Dubai, preparing legislation and strategic plans, planning and constructing the Dubai Metro, developing other integrated solutions of road systems and marine networks that are safe and in line with the citys economic development plans and the highest international standards.