Head of Marketing Communications

Job Description

Make a difference every dayThe Job OpportunityThe purpose of this position is to lead the Marketing and Communication function of the Serco Middle East business . The role holder will create a strategy to build and protect the Serco brand with existing and future customers, develop wider relationship with the media, partners, trade and investment associations, government departments as well as manage all aspects of formal internal and external communications.Key accountabilities- Identify, develop, and evaluate internal and external marketing & communications strategy, based on corporate, business, patronage and revenue objectives. - Drive a collaborative programme across all core workstreams of growth including, strategy, client engagement and bidding that maximises our brand exposure and value propositions - Create and execute a new digital marketing communications strategy, including on-line monitoring and success feedback; that demonstrates tangible brand awareness exposure. - Collaborate and coordinate with contracts, Serco Middle East and Serco Group using effective stakeholder management to provide the most value to the business - Evaluate market trends and competitor marketing strategies and keep up to date with the latest marketing techniques. - Promote the attraction, development and progression of Nationals to help Serco become an employer of choice for Nationals REQUIREMENTS: What we are looking for in our candidates- Ability to collaborate and manage complex internal and external stakeholders; - Strong leadership, communication, negotiation and influencing skills; - Have an in-depth knowledge of brand development and multichannel marketing models. - Creative, self-motivated, with strategic thinking and business acumen - Highly motivated and flexible to work in a time-sensitive environment to respond quickly and effectively to unanticipated high workloads, events and emergencies; - Ability to make well considered decisions based on complex information Specific requirements- Demonstrable experience in a leadership role in general public relations and marketing field - A degree holder in marketing or business-related discipline Working with SercoAt Serco, not only is the nature of the work we do important, everyone has important role to play.We are a team of 50,000 people responsible for delivering essential public services around the world in areas including defence, transport, justice, immigration, healthcare and citizen services. We are innovators, committed to redesigning and improving public services for the benefit of everyone.Join UsTake pride in what you doSerco is committed to Equal Employment Opportunities and is committed to ensuring the safety of all of its employees through its Zero Harm initiative.

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About Company

Serco is a FTSE 250 international service company which combines commercial know-how with a deep public service ethos.

Serco customers are looking for expertise in managing their people, processes, technology and assets more effectively. We advise economic decision makers, design innovative solutions, integrate systems and - most of all - deliver quality services directly to the public.

Serco supplies to governments, government enterprise, agencies and companies who seek a trusted outsourcing partner with a solid track-record of service excellence. Serco people offer operational, logistical and technical expertise in the Transport, Justice and Immigration, Defence, Education and Healthcare industries as well as in the commercial sectors of Facilities Management.

Serco Middle East have been in the Region since 1947, starting out delivering Air Traffic Control Services in Bahrain; a service we are proudly still running today and have expanded to include many other Airports in the region.

We have expanded significantly since that time across the UAE, Saudi Arabia and Qatar. We have been supporting the RTA to operate the Dubai Metro since 2009, are preparing to launch the flagship Saudi Arabia Passenger Rail service from Riyadh to Qassim in 2016. We deliver Facility Management services to both Cleveland Clinic and Healthpoint Hospitals in Abu Dhabi, large-scale medical facilities in Saudi Arabia and a range of educational and commercial properties in the UAE. We also deliver postgraduate education to Officers in the Qatar Armed Forces through the Joaan Bin Jassim Joint Command and Staff College in Doha.

Focusing on our core values, and creating a positive environment for employees to thrive, we look forward to a bright future as we continue to grow with the region.