Digital Marketing Specialist

Job Description

Work Area: MarketingExpected Travel: 0 - 10%Career Status: ProfessionalEmployment Type: Limited Full TimeCOMPANY DESCRIPTIONSAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done. Today, as a market leader in enterprise application software, we remain true to our roots. Thats why we engineer solutions to fuel innovation, foster equality and spread opportunity for our employees and customers across borders and cultures.SAP values the entrepreneurial spirit, fostering creativity and building lasting relationships with our employees. We know that a diverse and inclusive workforce keeps us competitive and provides opportunities for all. We believe that together we can transform industries, grow economics, lift up societies and sustain our environment. Because its the best-run businesses that make the world run better and improve peoples lives.Digital Marketing Specialist is responsible for SAPs overall digital and social platforms related with demand generation, brand and all other marketing functions. Digital presence is vital to SAPs global innovation agenda and builds new business model- and market driven innovations to help customers realize the most business value.The Digital Marketing Specialist role will be responsible for driving awareness, demand generation, SAP brand purpose, keeping a focus on employee and customer advocacy.The Digital Marketing Specialist will work closely with all marketing, communications functions and all business functions with different seniority levels across the organization, We are looking for a self-motivated and talented person to lead our digital activities. In this position, you will oversee producing high-quality content that engages customers and builds brand recognition. This role will be responsible to manage relevant 3rd parties, agencies and will be in close collaboration with EMEA South teams.EXPECTATIONS AND TASKS- Plan and manage the design, content, and production of digital materials - Create, curate and execute the digital marketing (web, email, webinar, social etc.) strategy - Maintain the editorial calendar for ME South - Work closely with the rest of the marketing organization to ensure the successful promotion of all content - Create strategies that build customer loyalty programs, brand recognition and customer satisfaction - Responsible for the maintenance and updates of the digital property - Ensure GDPR guidelines are applied with internal and external data activities - Deliver a high-quality data acquisition and cleansing process over the ME South region - Work closely with data partners to ensure adequate data is available to support all marketing tactics - Mapping, and quality-checking data from vendors and other sources - Maintaining internal databases related to marketing activities - Assist/ Support the marketing team with ad-hoc requests and events - Upload/ Extract customer data from internal systems - Conduct Marketing Research and creating valuable marketing intelligence reports - Work closely with sales to support with marketing insights and planning during planning phases REQUIREMENTS: EDUCATION AND QUALIFICATIONS / SKILLS AND COMPETENCIES- Motivated talent with digital skills - Analytical skills and data driven - Attention to details - Relevant experience in the marketing area - Tendency to work in digital first approach - Excellent writing and editing skills in English - Proven experience creating targeted content is advantageous - Strong knowledge of communication practices and techniques - Must be able to multitask and work well under pressure - Excellent team player - Demonstrated ability to use social media channels effectively to deliver/ promote content WHAT YOU GET FROM USSuccess is what you make it. At SAP, we help you make it your own. A career at SAP can open many doors for you. If youre searching for a company thats dedicated to your ideas and individual growth, recognizes you for your unique contributions, fills you with a strong sense of purpose, and provides a fun, flexible and inclusive work environment - apply now .SAPS DIVERSITY COMMITMENTTo harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities.

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About Company

Headquartered in Walldorf, Germany, SAP is the worlds largest business software company with more than 51,500 employees at sales and development locations in more than 50 countries worldwide.

Our global development approach focuses on distributing development across the world in strategically important markets. A global network of SAP Labs spanning Bulgaria, Canada, China, Germany, Hungary, India, Israel, and the United States, enables SAP to operate locally, yet organize globally.

As the global technology research unit of SAP, SAP Research significantly contributes to SAPs product portfolio and extends SAPs leading position by identifying and shaping emerging IT trends through applied research and corporate venturing. SAP Research has highly skilled teams in 11 research centers worldwide.