Digital Marketing Officer

Job Description

Job Purpose:Develop and maintain digital creative content and layout of Taaleems digital communication channels (web, mobile, EDM and social) and to implement the marketing strategy to drive traffic to the brands website and increase audience acquisition from digital marketing channelsKey Accountabilities:Responsible for electronic marketing communications for all Taaleem electronic communication needs, working closely with the Marketing Manager to integrate with all marketing and communication programmes and activities.Design and provide innovative ways in-line with the markets latest trends to provide an effective tool and channels for the commercial messages that need to be communicated as part of the overall Marketing communication strategies by working closely with the Marketing Manager.Design a comprehensive electronic marketing strategy to support the company goal of developing online presence and web sales share.Responsible for content production (in its broadest meaning of text, images, video and all multimedia formats) on all electronic communication channels of the company (websites, marketing emails, mobile sites, social media marketing such as Facebook, Twitter, Linkedin, etc, blogs etc.)Responsible for content management on taaleem.ae and overseeing the schools websites. Internally accountable for all published information. Accountable for its legal compliance.Responsible for the layout of Taaleems websites and Taaleem-owned elements in third party sites.Responsible for running usability studies on web pages to assess effectiveness and maximize conversionDeveloper and custodian of editorial and layout guidelines for the Taaleem and its schools websitesManage the periodic sending of marketing emails to Taaleems database.Manage and develop the web customer databases.Monitor Taaleems exposure and reputation in third party sites, such as blogs, forums, and participate (officially and not) when suitable to the companys objectives.Responsible for PPC advertising ("Pay Per Click") in Google and other major search engines and assess their effectiveness through google analytics.Responsible for Search Engine Optimization (SEO) from on-line marketing point of view.Maximize content production effectiveness for the website through a strong relationship with Taaleems Marketing Manager and Director of Communications.Responsible for affiliation/partnership-style marketing tools.Employ traditional banner advertising on third party sites to increase Taaleems brand recognition.Develop and maintain Taaleems own community and blogging environment with the aim of increasing awareness in Taaleem and traffic to taaleem.ae.Monitor Taaleems exposure in third party blogs.Continuously review the latest trends in on-line and web marketing, competitors activity, business partners initiatives, with the aim to channel more qualified traffic, increased conversion resulting in increased. quantum of on-line sales, effective cost control methods, thus contributing towards a more efficient sales medium.Accountable for the relationship with web marketing service providers. In charge of selecting new partners when needed and steering the procurement process.Undertake regular reviews of electronic marketing initiatives so that performance evaluation versus budget / projections in terms of traffic / conversion can be carried out.Report on customers behavior with the available analytics tools. Produce periodical KPIs reports for the management and rest of the team. Drive the acquisition and integration of new reporting tools when needed.Create of an annual capital and operating budget for electronic marketing as part of the overall marketing budget and in conjunction with Taaleems Marketing Manager; control expenditures and staffing to adhere to this budget. REQUIREMENTS: Education:Degree level (in Marketing) or equivalentExperience:Minimum of 5 years experience in World Wide Web (www); Marketing, e-commerce, developing traffic and exposure of travel-related websites, preferably in the education industry.Competencies:Thorough knowledge of Joomla!, SEO, SEM, Adwords, Social Media MarketingGood knowledge of Adobe Creative Suite Design Premium to support the marketing team in developing creative artworks for print and online advertising.Proven experience with project-managementAbility to think and act strategically.Demonstrated ability to work cross-functionally in a complex and dynamic environment.Analytical approach, detail oriented.Ability to prioritize and work under the pressure of multiple demands while meeting deadlinesGood interpersonal and communication skills as well as the ability to create and "sell" new ideas to top management.Excellent command of the English language (in written and spoken form)Attributes:Fluent in Arabic (written and spoken)Team management experience.

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About Company

Taaleems main activity is the development and management of early childhood, primary and secondary schools. With quality at the forefront of our offering, we tailor each project to answer the specific educational requirements of a wide range of families by offering top international curricula including British, American, the International Baccalaureate and our custom early childhood programme.

Taaleem, which means education in Arabic, is committed to inspiring students and helping them to identify and develop their passions and talents. We only recruit the best international teachers who are capable of delivering our international curricula in a creative and engaging manner.

Taaleem is seeking to raise the educational standards in the region. The combined experience of its core team of senior education leaders in international education policy, operations and global management best practices means Taaleem is well positioned to ensure the creative of truly exceptional schools that satisfy the most comprehensive and exacting education developmental requirements.