Digital Marketing Manager

Job Description

Google/Facebook AdvertisingOversee Daily/weekly/Monthly Spend and ROASIdentify efficiency and optimizationsOversee Ad Copy recommendations/ A/B testingTrouble shoot & coordinate technical feed issue fixes with developmentOversee & Optimize user experienceEMAIL MarketingPartner with digital and brand marketing to create email calendarsOversee segmentations and deploymentsTrigger push/product recommendation notifications setup.Analyze and report on daily email campaignsDevelop optimization recommendationsSchedule, proof and QA email deploymentsAPP MarketingIncreasing App downloads.App store optimization.Sending notification based on the user segments.Increasing active users month on month.Measuring the APP users journey through analyticsOptimizing APP for high use retention.SEO & Social media MonitoringIncreasing Organic rankings for prime keywordsIncreasing search engine trafficRatings & Reviews, Sampling programsOversee HTML Sitemap creation, identify/correct 404 Error.Enhancing customer user experience.Responsibilities will includeDevelop and communicate digital marketing plans, campaign results, and project recommendationsPlan budget, forecast and track spend per channelOwn and execute multiple digital marketing channels which include, Email, Paid Social, SEM, SEO, Display, Retargeting, PLAs & AffiliatesContribute to sales funnel goals, specifically focusing on increasing new customer acquisition opportunities and engaging existing leads through retention programsRegularly test, evaluate, report, and measure results of ongoing campaigns to continuously improve conversion rates.Ensure creative marketing materials undergo regular review and adhere to brand guidelinesCreate multi-channel campaigns across Email, SMS, Push Notification, Onsite-Personalization, Social Media, Direct Response and Programmatic Marketing to improve customers engagement ratesPlan operational and promotional actions supporting long-term marketing strategy to increase AOV, reduce churn, improve overall life time value (LTV) and therefore support net revenue growth of the businessCreate sophisticated customer segmentation, tailored offers and identify opportunities for automationEnsure CRM campaigns are consistent, attractive, cost effective, relevant and aligned with other areas of the business, at all timesRegularly liaise with the brand marketing, product, analytics and regional teams to design marketing initiatives and test new innovative ideasProactively manage budget to meet the desired balance between ROI and spend, working closely with finance and procurement when necessaryAnalyze monthly and quarterly all results against agreed objectives delivering clear and concise reporting to senior managementMonitor campaign trends in the industry to improve strategy and competitiveness REQUIREMENTS: 4+ years of corporate and/or agency digital marketing experience.A bachelors degree in a relevant field, experience working with consumer brandsStrong interest in online marketing and technology.Managing the development, launch of new features and growth of the eCommerce siteDeep Knowledge in APP Marketing/AnalyticsExpert in social communication and working with digital platforms: Facebook, Instagram, Twitter, YouTube, etc.Experience working with internal and external partners across multiple disciplinesTechnical knowledge of websites and digital marketing/advertising methodsExcellent oral and written communication/presentation skillsUnderstanding of media planning principles and core marketing concepts

Keyskills :

About Company

Life Health care Group is the largest retail chain of pharmacies in Middle East with 130+ pharmacies, Health & Wellness Stores and Hypermarkets.

Life Pharmacy offers a wide range of Healthcare products to fulfill the requirements of medicines, cosmetics, lifestyle products and healthcare equipment. The warm and friendly ambiance and great service immediately appeal to anyone entering Life pharmacies. The customer centric philosophy of the pharmacy is apparent in every detail of the outlet, in line with the finest practices worldwide. The aim is to provide an overall customer experience that is pleasant and by far superior to any other pharmacy.

Life Pharmacies stocks a wide range of products in numerous categories in Healthcare retail. One can find all leading world class brands and products in categories like Medicines, Vitamins & Supplements, Sports Nutrition, Skin & Beauty Care, Specialty Home Care, Mother & Baby Care, Orthopedics & Rehabilitation, Personal Care, Homeopathy medicines, Optics and lots more. Dont miss out to check the special offers and Best Prices Guaranteed products which are very competitive. Services: Free Home Delivery, Free Health Screening, Free Skin & Hair Analysis, Health notes Kiosk, Drug Information.