Bra Manager

Job Description

Arabian Radio Network has a very exciting full-time opportunity! We are looking to hire a fun, experienced and hard working Brand Manager to join our Marketing team.Overall Objectives:Responsible for maintaining the brand identity across various media and promotional activity carried out by the station.Ensure seamless continuation of station promotional activity month on month.Manage the station sponsorship features by updating it as and when Programming initiate a new line up.Ensure the barter process and paper work is adhered to in a timely manner.Reporting on competitor analysis keep abreast on both local and international radio trends.Responsible for disseminating all Client Confirmation Forms (CCF) on to relevant departments.To follow clear process of systems for internal and external workflows as set by the Senior Manager, Group Marketing and Marketing Director.ACCOUNTABILITIES:Station Prize Giveaways + SponsorshipsEnsure all existing and new station sponsorship segments and prize giveaway mechanics/airtime are reflected in the station ONE Pager formatEnsure all existing and new station sponsorship segments and prize giveaway mechanics/airtime and costing is sent to the entire Sales department.Assist in following up with sales to ensure prizes are received in a timely mannerEnsure Sales use the Client Confirmation Form (CCF) when confirming any promotional activityEnsure the Client Confirmation Form (CCF) is disseminated on to all parties involved in the promotion this includes programming, online, prizes, traffic, finance, on-ground coordinator.Responsible for keeping the prize cupboard stocked for at least 4 weeks worth of promotionsStation PromotionsIPSOS survey promotions twice a year which includes:-1. Major promotional activity based on a TSL or CUME strategy2. Develop and maintain a media schedule to include points of communication3. Develop and maintain a budget analysis capturing end to end costs4. Present the idea to the Sales department 5. Assist Sales in tailoring the proposal for specific clientsCreate proactive station promotions monthly which is in line with the programming strategy and key marketing message of the stationPresent proactive ideas to sales by way of email or physical presentationTogether with Sales and Programming develop ONE trade led initiative to showcase the brand, strengthen brand equity and inspire sampling of the brand. .This is to be planned by first quarter of every calendar yearEnsure ARN Guidelines are enforced and adhered toPost Campaign Reports (PCR) for all onair, on-ground and on-line activity must be submitted in a timely manner i.e. 7 days after the end of a promoWork In Progress (WIP) reports to be submitted to Sr. Manager, Group Marketing every ThursdayTwice a year to present marketing and promotional strategy to Sr. Manager, Group Marketing. To include challenges or obstacles impeding successActivating approved promotional + marketing strategy (including media schedules)Maintain and update a weekly promotional and events calendarEnsure administrative work and archiving of all proposals and PCR is done on a monthly basisEnsure you are updated weekly on the signage and inventory listBrief the Public Relations firm in advance on any activity set out for the calendar year or any ad hoc tactical activityEnsure you attend Client Solution Meetings (CSM) as and when required by the Senior Manager, Group MarketingEnsure live liners are updated on a daily basis or as and when necessaryEnsure the Prize Management System (PMS) is utilized to its full extent. Backup hard copy is also required by the announcersEnsuring the Senior Graphic Designer is briefed thoroughly by way of a Creative BriefBrandingUpdate the brand footprint as and when necessaryUpdate and archive all station profiles including show synopsis and gridsEnsure correct formats are maintained in PowerPoint presentations, email signatures, word documents and PDFs.TWO yearly generic print + online campaigns in line with the Key Marketing MessageTo plan a media schedule that covers all print/press/tv/outdoor/online well in advance i.e. at the start of every calendar yearPhotography image bank to be ready at the start of the year. Forward planning requiredEnsure that all on-ground events have preplanned signage in order to maximize station branding. This will include end-to end ownership and delivery of all eventsBarterEnsuring the barter workflows and processes are adhered to in a timely mannerEnsure all signatories are received within a timely manner when submitting the PR form, Marketing Justification, Appendix 1 + 2 from the barter contractEnsure all commercial terms, values and airtime deliverables are reflected accurately in the barter contractBarter contracts and all supporting documents are to be archived in hard copyCompetitor Analysis + Project ManagementEvery quarter to keep abreast on promotional and marketing activity on international radio stationsTo submit a monthly report to Senior Manager, Group Marketing about local competitor activity which include:- 1. Promotional activity 2. On-ground activity 3. On-line activity 4. Advertising activityManage general ad hoc projects related to marketing and / or promotionsINTERNAL AND EXTERNAL CONTACTSInternalSales ManagementNetwork ManagementMarket Research DepartmentSenior ManagementLegal DivisionFinance DivisionExternal3rd Party PR company REQUIREMENTS: KNOWLEDGE, EDUCATION, WORK EXPERIENCEDegree preferably in Marketing or a proven track record in the role.Work experience in similar capacity.At least 1 year of work experience in the radio industry marketing role.PRACTICAL SKILLS AND / OR ABILITIESComputer Skills especially in handling Microsoft Word, Excel, Power point and the Internet.Proficient in English and or Arabic and or Hindi/Tamil (spoken and written)Solid understanding of what contributes to successful marketing campaigns and creativeAbility to manage different character typesOTHER COMPETENCIES OR ATTRIBUTESPlanning & OrganizationCollaborative SkillsCommunication SkillsProblem SolvingJudgementFollow-UpAccuracyAdaptabilityInnovationInitiative

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About Company

Arab Media Group (AMG) is a Dubai, United Arab Emirates, based entertainment company, a new business vertical of Dubai Holding. AMG is one of the regions leading entertainment organisations, covering radio broadcasting, event management, and family entertainment. With a vision inspired by innovation, AMG is positioned as an engaging premier integrated entertainment company, managing Global Village, Arabian Radio Network and Done Events. Founded in March 2005, AMG has a workforce of just under 400 staff across its two Dubai-based offices.