Assistant Director of Sales - Travel Trade

Job Description

Conference & Events- Responsible through ADOS MICE and Revenue Manager to establish strategy and procedure for:- Inquiry handling- Space control- 8 hrs / 24 hrs response rate- Occupancy statistics for all conference/banquet rooms- Inquiry conversion statistics and improvement when neededMaintenance of Systems and Procedures - Quality Management- Maximizes the use of the systems and maintains accuracy of all reservations and other data- Ensures that all the rates are loaded by accurate completion of the database- Maintains up to date knowledge of uses / applications of Protel (including Account Management and Event Management), Yield system, and Internet website.- Undertakes all reviews of standard & procedures as necessarySelling Strategy- Establishes and cultivates sales contact with top personnel of major accounts.- Attends travel and industry functions after approval of General Manager.- Makes sales trips to priority markets, after approval by the General Manager.- Solicits and serves group business, conventions, incentives, meetings, tours and special groups from: commercial accounts, associations, travel agents, tour operators, group operators, wholesalers, airlines, government tourist offices and any other source.- Fully introduces the use of yield planners, selling matrix / yield system, weekly availability, meetings, availability from systems- Defines the sales procedures by organizing the various steps in dealing with inquiries for rooms and C & E Sales; establishment and control of same day 24 hrs response time commitment- Issues and monitor clear targets for Reservations (REVPAR, conversion of enquiries, yield of available c & B space); sales (volume and rate by segment , and sales performance including number of sales calls, conversion of enquiries), REVPAC and REVPASU- Monitors the Sales Incentive Scheme and the Sales Team performance.- Ensures that systems and procedures for selling and pricing are maintained fully.Account Management- Procures new and repeat business by monitoring contact with commercial houses, meeting planners, travel agencies, wholesalers, private clubs, professional associations and airlines within local, domestic and key international markets.- Maintains contacts with key decision makers in all segments through sales calls, telephone contact and written communication.- Installs and maintains updated mailing lists- Monitors and improve sales account productivity- Monitors and improve the Reservations and MICE Department conversion of calls / leads.- Establishes call targets, "entertainment" targets and weekly control- Coordinates strategy and servicing of accounts with sister hotels.Outbound Sales- Ensures that the Sales Team promotes business for other Accor Hotels.- Manages the booking processTeam Management- Manages the manning strategy of the Sales and Marketing team with the relevant head of departments and review the needs on a quarterly basis and involves the General Manager when important changes are needed.- Recommends relevant salary reviews- Ensures the support to the sales team with expertise and training on sales management techniques and procedures.- Agrees and issue performance objectives for all teams and team members.- Actively develops team members skills and performance through coaching and training- Conducts evaluations on all direct report- Maintains a close liaison with Food and Beverage and Front Office and secures their cooperation and commitment to meet the needs and expectations of groups, tours and individuals booked via the Sales Office.Marketing- Establishes advertising and promotions action plan and budget in collaboration with the Corporate Communication Officer.- Establishes and implement the local and regional advertisement campaigns in collaboration with the Corporate Communication Officer.- Creates and handle distribution of direct mail and promotional campaigns for the hotel in co-ordination with the Public Relations Manager.- Manages and review the effectiveness of all sales promotions- Designs and gain agreement for the hotels marketing plan- Ensures that the hotel is well marketed on Internet and other distribution channels within agreed BHI standards.- Conforms to Accor brand standards and corporate identity- Ensures the hotel is presented as an active member of the local community through association membership.- Ensures promotional marketing activities through CRM.- Establishes 3 month rolling marketing planReports Management- Reviews the monthly rolling activity forecast (from the Sales & Marketing Plan) and co-ordinates the activities with the relevant person while controlling deadline s- Provides and collate information for all the forecasts meetings- Provides information and report to the GM the hotels sales performance e.g. GOB statisticsCost Control- Monthly review of expenses and if needed, adjusted- Reviews and approves all expense accounts for S&M Team Security, Safety and Health- Maintains high confidentiality in regards to guest privacy.- Reports any suspicious behaviour of guests and staff to the General Manager and SecurityNote: Customization may be included for any specific local or legislative requirements, such as work permitsOur commitment to Diversity & Inclusion:We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.Why work for AccorWe are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accors limitless possibilities.By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrows hospitality.

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About Company

A caring employer providing respect, training and career development for our employees. An attractive employer offering more than 100 professions across the 5 continents.

We are much more than a world leader. We are 250,000 hoteliers with the same shared passion for welcoming. We take care of millions of guests in our 4,300 addresses and on our digital platforms. As an operator and franchisor (HotelServices), owner and investor (HotelInvest), we invest all our energy into making Feel Welcome resonate as the finest hotel promise.

From luxury to economy and in every corner of the globe, AccorHotels​ more than 20 brands meet all the needs of business and leisure travelers seeking comfort, attention and high-quality services.