Create and execute brand strategy, content and product marketing campaigns led by consumer insight driven data
Responsible for marketing campaigns and activations targeted to consumers including
Create and execute brand awareness through marketing using ATL - Above the Line (TV, News, online articles, radio etc), BTL - Below the Line (Billboard, print media, email, sms, social media, events etc), TTL - Through the Line (360-degree marketing: Using both ATL and BTL activities)
Conduct research and analyzing data to identify and define consumers
Create strong and consistent brand message across all c marketing channels and promotional materials
