| Job Location | Saudi Arabia - Saudi Arabia |
| Education | MBA/PG Diploma in Business Mgmt, Bachelor of Business Administration(Management). |
| Salary | Not Mentioned |
| Industry | Consulting / Management Consulting / Advisory Services |
| Functional Area | Not Mentioned |
Digital Marketing Director:Drive the execution of all digital marketing activities for both specialist broadcasing media brands . Lead the planning, execution, and optimization of Company s digital marketing campaigns to drive customer acquisition, engagement, and retention across the MENA region.Main Duties:? Build and develop a best-in-class Digital Marketing Team including: social media & community; paid media; direct (SEO, Email, .com, Mobile, In-App) and analytics? Work collaboratively with the heads of acquisition and retention/loyalty to drive revenue and growth through acquisition, on-boarding, engagement, retention and loyalty programs.? Lead the strategic planning and execution of all paid media spending to: drive awareness and demand for digital media brands and to acquire & retain digital media brands + subscribers / users (Awareness, DR, Programmatic, Content, etc.).? Lead the digital CRM efforts for digital brands leveraging data & insights to improve performance, identify critical consumer segments, optimize all direct touch points, develop life-cycle marketing strategies, build programs and that maximize engagement, loyalty and paid subscribers? Ensure the continued growth, reach and relevance of digital media brands+ social channels, and guide the development of content & cross-functional strategies to elevate & extend digital media brands with key consumer segments, influencers, artists & media.? Work closely with the digital product and engineering teams on features and functionality that will impact acquisition, retention, and engagement.? Continuously optimize timing, frequency, cadence and messaging at a consumer and priority segment level to deliver strong channel performance and business results.? Drive campaign effectiveness based on ROI on acquisition and LTV of subscribers.Own the metrics reporting and distribution of results to the marketing, product, sales and executive leadership teams.Education:Bachelor s Degree in Marketing or related fieldMaster s Degree in Marketing is desirable? Must be a Saudi National National? 12 years experience within Marketing? Experience in data-driven consumer marketing, acquisition, engagement and retention strategy with a leading consumer-facing brand, subscription-based service, or strategic digital marketing / growth marketing and communications agency? Entertainment and/or digital media experience a plus, as is working in multiple regions across the GCC? Deep expertise in digital marketing, direct marketing, CRM, social media, customer engagement strategy, SEO, In-App/Push and database marketing? Demonstrated ability to drive digital subscription revenue and ecommerce via direct and organic.? Proven track-record in media strategy, planning, buying and optimization.? Successful development & oversight of loyalty and community-marketing programs.? Knowledge of UX best practices? Fluent / working knowledge of current best-practices and tools for marketing tech including data management, adv/campaign management and marketing automation.? Experience in subscription-based business models, trial/offer strategy and loyalty marketing? Thrive in a fast-paced environment & comfortable in a hands-on, collaborative workspace.
Keyskills :
Digital Marketing
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