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Freelance Paid Ads Specialist (Meta & Google)

1.00 to 10.00 Years   Riyadh, Saudi Arabia   21 Apr, 2025
Job LocationRiyadh, Saudi Arabia
EducationNot Mentioned
SalaryNot Mentioned
IndustryMarketing
Functional AreaNot Mentioned

Job Description

We?re Impact4 ? a premium marketing agency helping U.S. brands expand into Saudi Arabia, and Saudi brands expand globally. We?re looking for a sharp, results-driven Paid Ads Specialist to join our team on a freelance basis and help us drive growth for our clients (and our agency) through paid media.What You?ll Do

  • Plan, launch, and manage ad campaigns across Meta (Facebook/Instagram) and Google Ads (Search/Display/YouTube)
  • Build high-converting funnels and retargeting strategies
  • Monitor performance, optimize campaigns, and scale winners
  • Work with our copywriter and designer to test creatives, headlines, and CTAs
  • Set up and analyze conversion tracking, events, and pixels
  • Report on key metrics: CPA, ROAS, CTR, LTV, etc.
Who You Are
  • 2+ years experience running performance campaigns for DTC, SaaS, or service-based brands
  • Proven ability to lower CPA and increase ROI
  • Comfortable with budget scaling, A/B testing, and funnel building
  • Familiar with Lookalike Audiences, Broad Targeting, Retargeting
  • Proficient in Meta Ads Manager, Google Ads, and basic analytics tools
  • Bonus: Experience with Arabic-speaking markets or bilingual targeting
Deliverables May Include
  • Weekly campaign performance reports
  • Ad creative briefs + insights
  • Media buying strategy per client
  • Retargeting & acquisition funnels setup
  • Pixel/event setup or audit
What You Get
  • Flexible remote work
  • Steady freelance projects
  • Work with a creative and ambitious team
  • Opportunity to grow with a premium agency working internationally

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