Researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits.
Looking at the pricing of products and analyzing the potential profitability
Generating names for new and existing products and services, coming up with ideas for new packaging designs, including shape, size, colors, fonts and imagery
Overseeing the production of TV adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and printers
Supervising the sign off of marketing literature and campaigns
Liaising with legal and compliance personnel
Ensuring the designs and messages meet the company brand and regulatory guidelines
Developing strategies and managing marketing campaigns across print,broadcast and online platforms to ensure that products and services meet customers expectations and to build the credibility of brands
Analyzing the success of marketing campaigns and creating feedback reports
Meeting and working with colleagues across multiple departments (such as marketing assistants, marketing managers and chief marketing officers)
Managing budgets and a team of junior assistants
Organizing events such as product launches, exhibitions and photo shoots.
