Social Media Ads Specialist

Job Description

Position Title: Social Media Ads SpecialistTimings: 4:00pm - 1:00amLocation: Ikonic, Plot # 176, Korang Road, near Rahat Bakers, I-10/3 Islamabad,About Us:IKONIC is a US based IT company, headquartered in Miami, Florida. It is a group endeavor that mixes experience with agility, honesty, teamwork, trust, and insight into the future. We are a team of top-notch developers who believe in providing solutions to your every problem. Our previous projects and a journey of nine years make us the leading name whom you can trust for adding value to your business. We believe that we can present a solution to your every problem complementing innovation with sustainability. It is through our established repository of experiences that we offer a unique solution to every problem. Our services are available across the globe in a time zone aligned manner.Position PurposeAs a Social Media Ads Specialist, you will be responsible for creating, managing, and optimizing social media advertising campaigns across various platforms, including Facebook, Instagram, , Twitter, and others. Your goal will be to increase brand awareness, drive traffic, and generate leads through strategic ad placements and targeted audience engagement.Education & Professional Qualification:

• Degree(s)/Major(s): Bachelors or Masters in a relevant field from a reputed local/foreign University.
• Certification(s): Not mandatory but certification in a relevant field is a plus.

Experience:

• Minimum 3 years of relevant experience as a Social Media Ads Specialist.

Responsibilities:

• Develop and implement effective social media ad strategies aligned with business objectives.
• Develop and execute lead generation campaigns designed to drive traffic and increase qualified leads. Monitor campaign performance and adjust strategies to optimize results and achieve targeted growth metrics.
• Oversee and manage various lead generation campaigns across digital platforms. Analyze campaign data and traffic patterns to identify opportunities for improvement and ensure effective allocation of resources.
• Conduct audience research and segmentation to identify target demographics.
• Collaborate with the marketing team to align ad campaigns with overall marketing goals and initiatives.
• Design, write, and manage compelling ad creatives, including text, images, videos, and interactive content.
• Set up and manage ad campaigns on various social media platforms, including budget allocation and bidding strategies.
• Monitor and adjust campaigns based on performance metrics, optimizing for maximum ROI.
• Track and analyze key performance indicators (KPIs) such as click-through rates, conversion rates, and cost-per-click.
• Provide regular reports and insights to the marketing team, highlighting campaign successes and areas for improvement.
• Use data-driven insights to refine and improve future ad campaigns.
• Conduct A/B testing on ad creatives, copy, and targeting to determine the most effective strategies.
• Continuously optimize ad campaigns to improve performance and reduce costs.
• Stay up-to-date with the latest trends, best practices, and algorithm changes in social media advertising.
• Undertake other duties and responsibilities as required to support departmental and organizational goals, ensuring flexibility and adaptability in fulfilling various tasks as needed.

Requirements

• Proven experience in managing social media advertising campaigns, with a strong portfolio of successful projects.
• Proficiency in social media ad platforms, including Facebook Ads Manager, Instagram Ads, Campaign Manager, Twitter Ads, etc.
• Strong analytical skills and experience with analytics tools such as Google Analytics, Facebook Analytics, and others.
• Excellent communication and creative skills, with the ability to write compelling ad copy and design engaging visuals.
• Strong project management skills, with the ability to handle multiple campaigns simultaneously.
• Up-to-date knowledge of social media trends, best practices, and platform algorithms.
• Certifications in social media advertising (e.g., Facebook Blueprint, Google Ads) are a plus.

Benefits

• EOBI
• Provident Fund
• Medical Health Insurance
• Annual Leaves
• Casual leaves
• Sick Leaves
• Bereavement Leaves
• Marriage Leaves
• Paternity Leaves
• Maternity Leaves

Why Should You Join IKONIC?At IKONIC, we believe in providing development opportunities to all its employees which is why our job comes with a variety of challenging assessments meant to catapult your career to the next level. This is made evident with our offerings such as:

• A growth mindset through the help of experienced and helpful Mentors. Ikonic is made up of passionate individuals who aim to support each other in their training as well as day-to-day tasks.
• A Dynamic Environment where we focus on encouraging initiatives, promoting agility and creating a work/life balance. We know the value you bring in and we aim to nurture it.
• Market Competitive Compensation based upon your professional qualifications and skill set.
• As an Equal employment opportunity provider. All employment associated decisions are based on an individuals merit.

Note: Above goals and job descriptions are indicative and subject to change.

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