hireejobsgulf
Register for Job

Senior Franchise Manager

1.00 to 10.00 Years   Pakistan   26 Jul, 2023
The Coca-Cola Company
1 Jobs Openings
Job LocationPakistan
EducationNot Mentioned
SalaryNot Mentioned
IndustryOther Business Support Services
Functional AreaNot Mentioned

Job Description

Location(s):PakistanCity/Cities:LahoreTravel Required:Relocation Provided:Job Posting End Date:August 6, 2023Shift: Summary: Focus, Scope, & Impact:This leadership role is responsible for managing and accelerating the franchise development in designated franchise via ensuring smooth translation of BP strategies into execution plans with clear KBIs, joint routines and integrated roadmap:

  • Identify incremental revenue opportunities and programs that capitalize on those opportunities (by country, by brand, by channel by package, by consumption occasion, by beverage category) securing we grow ahead of market and competition with a focus on specific geography or channel.
  • Works together with partners to identify specific customer opportunities and on way forward ? owning end 2 end process (customer acquisition/ re-negotiation). Jointly work with System partners to identify key channel/customer opportunities and translate to plans with clear KBIs
  • Support (owns) execution of Revenue Growth Management Initiatives (including the management and implementation of a price/packing strategy that maximizes the value that consumers perceive for our brands with a the specific geography or channel.
  • In charge of understanding full competitive landscape having full overview & implications for us our system
  • Lead execution of integrated consumer, shopper and commercial plans based on BP/System mitigation/acceleration agreement collaborating with System partners
  • Develops and leads annual business plan cycle ? coordinating across internal functions and our partners in growth
  • Track financial performance vis-a-vis operating budget and expenses. This includes the optimization of DME in relation to volume and return on investment. Re-plan as necessary to deliver expected results.
  • Supports key projects of system from TCCC side that have big impact for today or tomorrow (tax implementation plans, new RTM, models, etc?)
  • Lead the execution of occasion-based marketing toolkits which should include state of the art designed and innovative racks, point of sale material and CDE with a clearly defined picture of success for specific geography or channel.
  • Define opportunities for segmented execution and collaborate with the bottler on developing plans that capture this incremental revenue and profit opportunity.
Scope:
  • System NR: USD 60mn, Value share < 30% Reporting to VP Franchise Operations
Experience
  • +8 years of Business and/or functional experience in Operation/Marketing/Commercial
  • Commercial knowledge at a managerial level: (shopper marketing, channel strategy, customer management, negotiations and local market understanding)
  • Marketing skills: knowledge of brand strategy, consumer communication and marketing plans
  • Proven experience at managing complex and challenging projects
  • 2-3 yrs of Brand Management experience preferred
Skills:Analytics Software, Communication, Competitive Analysis, Consumer Insights, Data Mining, Financial Analytics, Financial Modeling, Influence, Influencing (Inactive), Key Performance Indicators (KPIs), Microsoft Office, Presentations, Project Management, Relationship Building, Risk Mitigation Strategies, Stakeholder Management, Storytelling, Strategic Planning, Strategic Thinking, Syndicated Research, Tactical PlanningOur Purpose and Growth Culture:We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what?s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors ? curious, empowered, inclusive and agile ? and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision˙to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

Keyskills :

APPLY NOW

Related Jobs

© 2023 HireeJobsGulf All Rights Reserved