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Retention Specialist

1.00 to 10.00 Years   Pakistan   20 Jun, 2023
Tamatem
1 Jobs Openings
Job LocationPakistan
EducationNot Mentioned
SalaryNot Mentioned
IndustryMarketing
Functional AreaNot Mentioned

Job Description

As a Retention Specialist at Tamatem: you will work on developing and implementing retention marketing strategies to improve customer satisfaction, reduce churn, and increase revenue. You will work closely with the product, marketing, and customer support teams to analyze customer data and provide insights that will inform both short as well as long-term retention strategies.Your role in Tamatems world:

  • Developing and executing the gamer Retention Strategy to optimize Key Performance Indicators including customer lifetime value, key touch points, retention/churn levels and average revenue per player.
  • Analyzing data to identify different users segments/ cohorts & design targeted campaigns for each segment.
  • Creation and implementation of an optimized daily/ weekly/ monthly campaign program (retention and reactivation both automated and not automated), tailoring communication to different customer segments identified through the CRM tool using mediums like Email, SMS, WhatsApp, Push Notifications, and In-app banners.
  • Tracking the effectiveness of scheduled campaigns through regular reporting, including details of customer behaviour, gameplay and value addition.
  • Make strategic recommendations on necessary fundamental changes in order to drive user engagement, retention and profitability.
  • Control the overall retention bonus spending and achieve revenue growth Month on Month.
  • Align with the Monetization and Product teams? roadmaps and priorities.

Keyskills :

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