People Data Centre (PDC) Insights Analyst

Job Description

Position Title:ÿ People Data Centre (PDC) Insights AnalystLocation:ÿKarachi, Head OfficeEmployment Type: ContractualAbout the role The People Data Centre (PDC) Insights Analyst will be part of the South Asia Consumer and Marketing Insights (CMI) team. He/She will be responsible for analysing a wide range of search, social and e-commerce data and knitting with other primary and secondary sources of information to help inform brand and business strategies. They will ensure that business questions are translated into analytical projects and will be responsible for doing the analysis with clear recommendations to the business. They will be using a wide range of analytical tools to help with their analysis and should be keen to learn both digital data such as social, search, reviews, web analytics right as well as traditional market research. The individual will be responsible for providing quantitative and qualitative analysis for all categories- Beauty & Wellbeing, Personal Care, Foods, Beverages, Ice creams, Home Care of Unilever Pakistan and landing it with the stakeholders to drive impact. They need to be comfortable working on their own analytics projects and also be able to work with specialist experts on larger, more complex briefs.Primary Responsibilities? Translate business questions into analytical projects (to include refining the initial brief and asking the ?right questions?, working through potential hypotheses and storyboarding the output) ? Conduct analysis using in-house analytics tools, and be comfortable analyzing a range of social media and business data ? Building and testing basic queries on in-house social media and search data tools ? Building and maintaining dashboards for internal customers using internal visualisation tools? Provide qualitative and quantitative analysis and insight to inform business strategy, marketing and brand strategies, digital marketing content and strategy, communications, and new product development? Synthesising data and analysis into impactful, action-orientated reports for internal stakeholders? Able to communicate the key findings and insight to senior stakeholders and peers both conversationally and in formal presentation style and engage with them on regular basis.? Maintain knowledge of previous analysis to avoid duplication and to share learnings from relevant past projectInterfaces? The role will have local scope and deal with a specific market (Pakistan).? The job holder will be partnering category insights leads for all categories? The job holder will have to work with other PDC Insights Analysts to share learnings and ensure that an equal quality of output is being achieved? The job holder will not have any direct reportingSkills and Experience? For freshers

• Interest in consumer behavior and marketing.
• Comfort with numbers and stats

? For experienced candidates

• Experience in an analytical role and providing insight and recommendation based on analysis
• Some experience of using analytical tools, ?insight generation? and ?storytelling? in a corporate context, and crafting clear, compelling messaging o Preference for data modelling or query building experience

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ?Whole Self? to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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